What is subscription and billing management?

Subscription and billing management is the method of handling of a subscription’s entire lifecycle for a customer and charging them throughout the agreement.

What is a subscription marketplace?

A subscription marketplace builds on the traditional online marketplace by allowing a vendor to sell subscriptions to their physical or digital products.

What is Recurring Billing?

Recurring billing is a payment method that allows businesses to charge customers for products and services during a predefined time.

What is XaaS and SaaS catalog management?

XaaS and SaaS catalog management helps vendors organize and maintain product listings available to buyers.

What are XaaS and SaaS bundles?

XaaS and SaaS bundles are a simple and effective way to combine any number of physical and / or digital products into one offering.

What is usage-based billing?

Usage-based billing is the process of calculating and collecting payment based on the amount of consumption or use of a product or solution.

What is Reseller Management?

Reseller management is the concept of managing the relationship and organizing all the technology tools, business processes, and sales enablement assets and training with indirect sellers.

What are hyperscaler marketplaces?

Hyperscaler marketplaces allow businesses to build and create their cloud infrastructure (servers, networks, compute, A.I., storage, etc.) and develop and sell their client facing solutions and services by using the hyperscaler marketplace’s ‘off-the-shelf’ options.

What is Managed Service Provider Software?

Managed service provider (MSP) software is a software solution that helps MSP employees perform their function with greater ease and speed.

What is XaaS?

XaaS stands for anything as a service or everything as a service. An as-a-service solution can be any product, tool, or technology, delivered digitally or provided to a customer in a hardware or software solution bundle.

What is a Telco billing solution?

A Telco billing solution, or Telco billing platform, is software that contains the processes, data, and contractual policies telecom companies need to calculate a customer invoice.

What is a Digital Service Provider (DSP)?

Digital service providers (DSPs) are companies that provide online services to their clients. These services may include cloud services, hosting, software development and more.

What is distributor software?

Distribution software helps companies to manage internal and external resources efficiently. This includes order processing and inventory control to accounting, purchasing and customer service, supply chain management, sales, customer relationship management, and finance management.

What is IT as a service?

IT as a service, or ITaaS, is a cloud-based technology service that allows businesses to access high-quality software and hardware without having to purchase, maintain, or upgrade it.

What is Platform as a service (PaaS)?

Platform as a service (PaaS) is a cloud computing service model that delivers an entire platform to an end user. The platform is most often used for application development. PaaS offers a ready-made system that makes it easier for developers to build software and apps.

What is enterprise commerce?

Enterprise commerce is a term used to describe the business of buying and selling goods and services to large companies.

What is SaaS?

SaaS stands for “Software as a Service.” It is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet, as a service charged for on a subscription basis. Customers can access the software anywhere, without the need to install or maintain it on their own computers or servers.

What is Infrastructure as a Service (IaaS)?

IaaS stands for Infrastructure as a Service. It is a type of cloud computing that provides virtualized computing resources over the internet.

What is Enterprise Integration Platform as a Service (EiPaaS)?

EiPaaS stands for “Enterprise Integration Platform as a Service.” EiPaaS allows businesses to connect their disparate applications, systems, and data sources into a unified system, reducing manual data entry, streamlining workflows, and eliminating data duplication.

What is a SaaS go-to-market (GTM) strategy?

A SaaS (Software as a Service) go-to-market (GTM) strategy is a plan for attracting and reaching a target audience. It outlines the tactics and channels that a company will use to reach potential customers and drive revenue.

What is an ecosystem orchestration platform?

An ecosystem orchestration platform (EOP) is a digital platform that makes ecosystems easier to create and manage.

What is the Internet of Things?

The Internet of Things (IoT) refers to objects that have sensors, software, and network connectivity, and can exchange data over the internet.

What is a white label marketplace platform?

A white label platform allows organizations to launch an online marketplace without having to develop it themselves.

What is a cloud marketplace?

A cloud marketplace is a platform that allows users to browse, discover, and purchase cloud computing services and products. It is essentially an online store for cloud services, similar to how an online marketplace like Amazon allows users to browse, discover, and purchase physical products.

Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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