Webinar: Building a Successful Digital Marketplace Strategy in the XaaS Economy

Mar 11, 2022



Digital transformation accelerated due to the pandemic and the resulting surge in online marketplaces is proving very attractive to organizations across the board.

The implications of this transformation are not always immediately obvious, but it is critical to design a robust strategy, gain board-level buy-in, understand the technological and supply chain requirements for such a fundamental initiative.

This webinar will help organizations looking to reap the enormous benefits of an online marketplace understand the factors involved in selling digital services and subscriptions at scale.

Joan Puyol, Global Product Marketing Director at CloudBlue will be joined by Alexis Eduardo Hostos Gonzales, Head of Segments & Markets, Telefonica and guest speaker Joe Cicman, Sr. Analyst, Forrester to discuss these factors and share advice and insights.

Join our webinar on Friday 11th March at 11AM (EST) to understand more about this seismic shift.

  • Online Marketplace Strategy
    • Challenges, use cases and considerations
    • Telefonica’s implementation
  • Anything-as-a-service (Xaas) Solutions
    • Implications in the future of digital age
    • Growth factors and benefits
    • How organizations can transition to the new model
Joe Cicman - Guest
Joe Cicman - Guest
Sr. Analyst, Forrester

Joe helps eBusiness Professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally-enabled selling, and new D2C initiatives.

Alexis Hostos - Guest
Alexis Hostos - Guest
Head of New Segments & Markets Telefonica Tech

I’m a technology professional with experience in product, marketing, planning, and business development in Latin America and Europe. Proven ability to undertake complex assignments, take decisions and propose strategies to grow business supported by numbers.

Joan Puyol - Moderator
Joan Puyol - Moderator
Global Director - Product Marketing CloudBlue

As Head of Product Marketing, CloudBlue, Joan brings 15 years of experience as multiple entrepreneur and 6 years working in the large enterprise B2B Technology segment. Having developed leadership roles in Sales, Digital Marketing and Product Marketing, he leads a Research and Sales Enablement team that provides CloudBlue with the key insights, value propositions and use cases for the expansion of the business across different segments and industries.


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