Architecting the Next-Generation Ecosystem Economy
Collaborate to bring services to market faster. Monetize AI without losing control of margin.
October 6–8, 2026
Barcelona, Spain
Plaça Rosa dels Vents 1
CloudBlue at Canalys Forums EMEA
The European technology ecosystem is entering a new phase. Traditional, transactional vendor-partner relationships are evolving into co-creative models in which organizations combine capabilities, share commercial risk, and bring new services to market together.
At the same time, AI is changing what partners sell and how customers consume it. Distributors, MSPs, telcos, and vendors need to support consumption- and outcome-based pricing while protecting margins against fluctuating usage, volatile component costs, supply constraints, and extended lead times.
The challenge is making these new ecosystem relationships and commercial models scalable. How do you expand a multi-vendor portfolio, address talent shortages, coordinate cross-border provisioning, and introduce new AI services without creating a separate integration and operational process for every addition?
Capturing the opportunity requires a commercial foundation that connects ecosystem participants, accelerates time-to-market, and supports flexible monetization at scale.
Your ecosystem. Your commercial model. Your customer relationship. No marketplace in the middle.
The Complexity Behind the Ecosystem Economy
Building the next generation of technology ecosystems creates new commercial and operational challenges.
Scale Collaboration Without Multiplying Operations
Every new vendor, partner, or service can introduce another integration, catalog, provisioning flow, billing cycle, pricing structure, and operational process. Without a common commercial foundation, expanding the ecosystem can also multiply its complexity.
Bring Co-Created Services to Market Faster
Collaborative ecosystem models require organizations to coordinate capabilities, commercial responsibilities, and routes to market. The right infrastructure can help partners introduce new offers faster, share risk, and expand their capabilities despite talent and resource constraints.
Monetize AI While Protecting Margin
Consumption- and outcome-based AI services require flexible pricing, reliable usage measurement, and accurate billing. Profitability becomes harder to maintain when usage fluctuates, component prices change, and supply constraints or extended lead times put additional pressure on margins.
The Commerce and Orchestration Layer Behind the Ecosystem Economy
CloudBlue provides neutral commerce and orchestration infrastructure that serves as the channel’s commercial OS, helping vendors, distributors, MSPs, and telcos turn ecosystem complexity into scalable commercial models.
Connect a Growing Multi-Vendor Portfolio
Bring vendors, cloud services, and emerging AI offers into a common commercial environment without rebuilding your commercial operations around every new addition.
Accelerate Collaborative Routes to Market
Connect catalog, ordering, provisioning, and entitlement processes to help ecosystem partners combine capabilities, coordinate delivery, and introduce new services more efficiently.
Support Flexible Commercial Models
Package and price services across recurring, consumption-based, usage-based, and outcome-led models, creating greater flexibility in how cloud and AI services are monetized.
Improve Usage and Margin Visibility
Connect consumption, billing, and commercial data to create clearer visibility into what customers use, what they are charged, what vendors are owed, and what the business earns.
Scale Across Markets
Support multi-currency catalogs, cross-border provisioning, and different commercial requirements without creating a separate operating model for every country.
Stay in Control of the Customer Relationship
CloudBlue is neutral by design. Your customer, your brand, and your commercial model remain yours.
Proven infrastructure.
Neutral by design.
Commerce infrastructure built to support your business model, without getting in the way.
Operating commerce at scale
Two decades of experience supporting complex digital commerce and partner ecosystems.
In production worldwide
CloudBlue supports commerce operations across global markets and diverse partner environments.
Built to support your business model
CloudBlue is the infrastructure underneath — we never stand between a partner and their customer.
We do not sit in the transaction
CloudBlue enables the commercial process without becoming the buyer or seller in the middle.
Infrastructure, not a marketplace
We provide the technology layer without owning or competing for the products and services you sell.
Meet the CloudBlue Team at Canalys Forums EMEA 2026
Meet CloudBlue leaders in Barcelona for a focused conversation about the future of the ecosystem economy, how AI is changing commercial models, and what these developments mean for your portfolio and growth strategy.
Explore how distributors, MSPs, telcos, and vendors can build more collaborative partner models, introduce new services, and support flexible monetization while maintaining control of their customer relationships, brands, and commercial strategies.
CloudBlue will have a dedicated meeting environment with two tables for pre-scheduled partner meetings throughout the event.
Tarik Faouzi
General Manager
CloudBlue
Why Book a 1:1 Executive Session?
Ecosystem Strategy
Discuss how co-creative partnerships, shared routes to market, and changing partner roles are reshaping the European technology ecosystem.
AI Monetization and Margin
Explore how consumption- and outcome-based pricing, automation, and greater commercial visibility can help you monetize AI services while protecting profitability.
Your Commercial Model
Identify where vendor onboarding, multi-currency catalogs, cross-border provisioning, usage, pricing, billing, or reconciliation may be limiting your ability to scale.
A Practical Path Forward
Explore how neutral commerce and orchestration infrastructure could support your ecosystem while keeping your brand, customer relationships, data, and commercial strategy under your control.
