Lifetime value is the amount of money a customer is expected to spend on your product or service over their lifetime. It’s calculated by multiplying the average revenue per user (ARPU) by customer lifetime.
LTV = ARPU x Customer Lifetime
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Everything you need to win in the subscription economy.
Everything you need to win in the subscription economy.
Lifetime Value (LTV)
Lifetime value is the amount of money a customer is expected to spend on your product or service over their lifetime. It’s calculated by multiplying the average revenue per user (ARPU) by customer lifetime.
LTV = ARPU x Customer Lifetime
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