What is an ecosystem orchestration platform?

An ecosystem orchestration platform (EOP) is a digital platform that makes ecosystems easier to create and manage. An EOP provides a centralized platform for ecosystem participants to collaborate and share resources. The platform helps ecosystem managers track and analyze ecosystem performance, understand which areas need improvement, and make enhancements.  

EOPs support ecosystem management by providing a range of features. These capabilities can include tools for collaboration, data analytics, and ecosystem governance. EOPs have applications in many fields, such as healthcare, finance, and technology. The platforms are particularly useful in fields where innovation and collaboration are key drivers of success. 


What is ecosystem orchestration?

Ecosystem orchestration is the process of managing and coordinating the interactions and relationships among various parts of an ecosystem.

By orchestrating the ecosystem, the different players can work together more effectively. They do this by sharing knowledge and resources and innovating in ways that benefit the whole ecosystem. Ecosystem orchestration can lead to better outcomes, such as improved sustainability and increased economic growth.

What is an orchestration platform?

An orchestration platform is a tool that helps people automate and manage complex tasks across multiple computer systems and applications. It acts as a central hub that can connect different programs, services, and data sources. An orchestration platform typically includes features like automated workflows and service arrangements. It makes it easier for people to control and streamline their work processes, saving time and effort.

Workato provides an orchestration platform that allows businesses to connect and automate workflows across different systems, applications, and data sources. The platform allows users to collaborate across multiple departments and a variety of systems. Workato can be used to automate tasks such as data entry, file transfers, and notifications.

ecosystem orchestration platform

What features should you look for in an ecosystem orchestration platform? 

When evaluating an EOP, there are several features to consider:   

  • Communication and Collaboration Tools: Look for a platform that includes messaging, video conferencing, and file sharing to facilitate collaboration. 
  • Digital Analytics and Visualization Tools: Choose a platform that can analyze and display data from different sources.
  • Ecosystem Governance and Management Tools: Select an EOP platform that includes policy management, risk assessment, and compliance monitoring.
  • Integration and Interoperability: Make sure an EOP can support standards-based integration and interoperability, such as APIs and web services.   

What are some common pros and cons of working with ecosystem orchestration platforms? 

It is important to carefully evaluate the advantages and disadvantages of working with an EOP. Here are a few pros and cons to consider:  


  • Improved Collaboration: With a centralized hub for collaboration and communication, participants can work together more effectively. 
  • Faster Innovation: By improving collaboration, EOPs help organizations bring new products and services to market in less time.
  • Increased Efficiency: EOPs help to streamline processes and reduce duplication of effort, increasing efficiency and productivity.
  • Better Performance: By providing tools to analyze and improve ecosystem performance, orchestration platforms can help organizations to achieve better results.  


  • Complexity: EOPs can be complex to set up and manage, requiring a significant investment of time and resources. 
  • Integration Challenges: Integrating different systems and applications within an ecosystem can be challenging, requiring significant customization and development work.
  • Security Risks: EOPs may increase security risks as they involve sharing data and resources across different organizations and systems.
  • Dependency on Platform Provider: Organizations may rely too heavily on the ecosystem orchestrator platform provider, creating vendor lock-in.  

Are ecosystem orchestration platforms expensive to build and deploy?

Building and deploying an EOP can be expensive. The cost depends on various factors, such as size, complexity, and functionalities. Here are some factors that can affect the cost of building and deploying an EOP:   

  • Development Costs: Developing an EOP requires a significant investment in software development, including the architecture, user interface, and integration capabilities.
  • Infrastructure Costs: EOPs typically require significant infrastructure, including servers, databases, and network infrastructure. 
  • Integration Costs: Integrating different systems and applications can require significant customization and development work.
  • Expertise and Resources: Building and deploying an EOP requires a team of skilled developers, designers, and project managers. 
  • Ongoing Maintenance and Support: EOPs require ongoing maintenance and support, including bug fixes, upgrades, and security patches.  

What is the role of an orchestrator in a digital ecosystem?

The role of an orchestrator in a digital ecosystem is to manage the interactions between different entities in the ecosystem. The orchestrator provides the infrastructure, software, and services necessary for the parts of the ecosystem to interact and collaborate. 

 The orchestrator’s role includes the following responsibilities:  

  • Providing the technology infrastructure: The orchestrator provides the infrastructure and platforms that enable ecosystem members to interact with each other. 
  • Facilitating connections and collaborations: The orchestrator creates and manages the connections between different members of the ecosystem. 
  • Managing data: The orchestrator manages the data flow, ensuring it is secure, accurate, and accessible to authorized users. 
  • Providing value-added services: The orchestrator may provide additional services such as analytics, machine learning, and other value-added services.
  • Ensuring ecosystem sustainability: The orchestrator ensures that the ecosystem is sustainable. This is done by managing the relationships between different entities, fostering collaboration, and ensuring that all members derive value.  

What are examples of digital ecosystem orchestrators?

The purpose of a digital ecosystem orchestrator is to create value for all members of the ecosystem. To do so, the digital ecosystem orchestrator coordinates the activities of the ecosystem and fosters collaboration. Some examples of ecosystem orchestrators include:  

  • CloudBlue: CloudBlue technology serves as a digital ecosystem orchestrator. The company offers a platform for partners to provide XaaS solutions through an ecosystem. These partners can also choose to build and manage their own digital ecosystems.
  • Amazon: Amazon’s Marketplace platform allows third-party sellers to offer their products to Amazon’s customer base. Amazon manages the logistics, payments, and customer service, while third-party sellers focus on product development and marketing. 
  • Uber: Uber’s ride-sharing platform connects drivers with passengers. The company provides technology, payment processing, and customer service. The drivers provide transportation services, and passengers benefit from the convenience and cost savings.
  • Apple: Apple’s App Store allows developers to offer their apps to Apple’s user base. Developers benefit from the exposure to a large user base, while Apple benefits from the revenue generated by the app sales.
  • Airbnb: Airbnb’s platform allows homeowners to offer their properties for short-term rentals. Airbnb manages payment processing, marketing, and customer service. Homeowners benefit from the additional income, while renters benefit from access to a wider range of options.  

What is the relationship between supply chains, collaboration tools, and ecosystem orchestration platforms?

A supply chain is a complex ecosystem that requires seamless coordination and collaboration among various stakeholders. All ecosystem members need to talk and share information, to ensure all participants are aware of processes and events.  

Tools like shared online storage (such as Microsoft SharePoint), shared online documentation (such as Google Docs), and video-enabled chat (such as Microsoft Teams or Zoom), helps participants communicate via video call and share information.  

Hybrid cloud-based ecosystems are a mix of two different types of computers that work together. This makes it easier for the team to share information and collaborate. A hybrid cloud-based ecosystem is a way of using two different types of computer systems together to make one large system.  

One of the systems is called a public cloud, where any user can access and ‘rent’ space on a provider’s network, including compute, storage, and server access from a public-facing entry point. The other system is known as the private cloud, where access to servers, compute, storage, etc. is bought or negotiated directly from the provider. Orchestration tools are useful here to create a cloud-agnostic relationship between the public and private cloud aspects of the ecosystem.   

By using both systems together, businesses have more options to help them work more efficiently and save money, and by using public and private clouds together, businesses can be more flexible and secure.

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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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