CloudBlue Cloud Marketplace Guide 2025 | Download Now

Cloud Marketplace Guide | Download Now

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Increasing efficiency and automation with CloudBlue & Bechtle.

Bechtle

Industry: Managed Service Provider

Headquarters: Germany

Operating Countries: 21 countries across North America, Europe, the Middle East, and APAC

Employees: 12,000

Revenue: $4.4B

Web: www.bechtle.com

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Customer Success Story

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Challenge

Though they had a robust technology stack, Bechtle still faced challenges in managing subscription-based services and integrating multiple vendor offerings into their existing technology stack. The manual processes involved connecting individual APIs were costly and time-consuming, leading to inefficiencies and resource drains.

“[With CloudBlue] We can broaden
our portfolio very quickly and
become more attractive for our
customers and drive business
forward.”

Thomas Mitzka
Product Manager AWS, Bechtle AG

Solution

Partnering with CloudBlue allowed Bechtle to integrate CloudBlue Connect into their existing marketplace. This enabled seamless catalog management, vendor integration, and provisioning, all while automating the ordering, fulfillment, and billing processes. CloudBlue’s standard connectors reduced the need for individual API development, saving costs and resources.

Results

Significant cost savings

by eliminating the need to build and maintain custom API integrations, freeing up critical IT resources.

End-to-end automation

of ordering, fulfillment, and billing processes, resulting in reduced manual errors, faster transactions, and improved accuracy.

Accelerated time-to-market

with rapid onboarding of new vendors and services, enabling Bechtle to scale its offerings faster than ever before.

Pan-European reach

Bechtle now delivers its managed services seamlessly across 14 European countries, enhancing consistency and customer experience.

Testimonials

Thomas Mitzka
Product Manager AWS, Bechtle AG

SEE WHAT OTHERS ARE SAYING

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