Case Study

TIM drives its connected car project with solutions from CloudBlue

Overview

TIM S.p.A., is an Italian telecommunications company and one of the most famous brands in Europe. With almost $26B in annual revenue, TIM is the 16th largest telco in the Fortune 500. The company delivers internet, landline and mobile services, plus premium content, cloud and IT solutions for Italian families, and turnkey business solutions, including an advanced cloud computing platform to allow enterprises to virtualize IT infrastructure and applications.

Challenge

A few years ago, email domain and other internet services were not widely bundled to telco services. TIM set out to change this, but found minimal cost control, little flexibility and lack of a lean go-to-market strategy in the marketplace.

Approach

TIM leverages the CloudBlue platform to transform its business and expand its offerings, including building an end-to-end subscription and catalog management for IoT with their own connected car services. The move has enabled it to move beyond its initial strategy of selling software as a service by adding other components that deliver a complete, cloud automation go-to-market strategy.

THE CLOUDBLUE DIFFERENCE

Used Solutions
& Services:

CloudBlue
Commerce

Francesco Fraccalvieri

HEAD OF MARKETING FOR
B2B AND MARKETPLACE

"We have been very impressed by the commitment shown by CloudBlue in making their platform offering relevant and effective for telecom operators. Their willingness to adapt their solutions to our requirements, however complex, delivers real value for us."

Francesco Fraccalvieri

HEAD OF MARKETING FOR
B2B AND MARKETPLACE

Results

Launched Products
In just 30 months

Created

"TIM OPEN"
Platform Business
Model for the ICT market

01 Apps onboarding process has drastically improved, thanks to automation and standard processes
02 Able to provide its partners with an IaaS platform to build on
03 Built an end-to-end subscription and catalog management for IoT with its connected car services