BLOG | APR 24, 2019
3 steps to success: Mapping your XaaS go-to-market strategy


Aleksander Cvetkovski
Aleksander Cvetkovski


Industry trends & insights

The race is on in the anything-as-a-service (XaaS) economy. Revenue from traditional business models is shrinking. Customers’ expectations have changed.

You know it’s time to accelerate your business to win in the new digital environment, but how fast can you get to market — and how much do you stand to earn? To answer these questions and get a head start in the XaaS race, you need a viable and effective go-to-market (GTM) strategy. And we can help you map a successful GTM journey with three key steps.

1. Define the opportunity: Consider what your organization’s digital transformation needs really look like, while laying the groundwork for your cloud business growth.

2. Build a strategy: Identify the solution mix, demonstrate how you’ll generate customer demand and how sales/activations will be delivered.

3. Create a tactical plan: Assemble the necessary steps to deliver an aligned and actionable, end-to-end GTM plan that’ll take strategy into successful launch.

Even with these three steps to XaaS success, we all know it’s not an easy road. To navigate the challenges and seize every opportunity along the way, you need a partner that’s been through their own digital journey and has skillfully guided hundreds of other companies through theirs. And that partner is CloudBlue. 

With CloudBlue, you can fast-track your time to market — maximizing revenues and grasping your share of the infinite cloud commerce economy. Discover how we can make it happen together. Read our latest whitepaper, How to Map Your XaaS Go-To-Market Strategy, and see why hundreds of companies around the world make CloudBlue their hyperscale platform partner of choice.

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