Technology vendors face a B2B supply chain undergoing rapid transformation. Software, hardware and IT services are increasingly sold as subscription bundles.
With decreasing profit margins and unpredictable returns, it’s no longer viable for technology vendors to rely solely on legacy sales practices or existing market value propositions.
Find out how technology vendors are evolving as a result of these external forces with CloudBlue Insights. The ebook shares market research highlights and a vital analysis of the trends produced by our market research experts.
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