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Telefonica markets SMB cloud bundles, reducing customer churn and driving growth
Overview
Telefonica is a Spanish multinational broadband and telecommunications provider with operations in Europe, Asia, and North, Central and South America. Operating globally, it’s one of the largest telephone operators and mobile network providers in the world.
Telefonica recognized that to achieve greater success, it needed to create compelling, bundled SMB offerings by combining cloud services and its own core communications services and devices that are tailored to specific countries and customer types. It sought a technology platform that could help it deliver differentiated cloud services with simple and fast access to the best services, wrapped in an outstanding customer experience.
CloudBlue is enabling the digital division of Spanish telecom giant Telefonica to provide a flexible, cloud services platform to its local businesses, helping them modernize their SMB offerings, reduce customer churn and drive growth.
Used Solutions
& Services:
CloudBlueCommerce
CloudBlueConnect
Results
migrated from Hosted
Exchange to Office 365
Telefonica country
businesses to drive growth
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1
Broadened its cloud services offering by leveraging CloudBlue Connect
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2
Enhanced the ‘stickiness’ of Telefonica’s SMB customer offering
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3
Increased Telefonica’s sales and share of wallet
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