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Customer Success Story

Simplifying the consumption & scalability of recognition technology with Deep Recognition

Industry: Independent Software Providers, Recognition Technology

Headquarters: Victoria, Australia

Web: www.deeprecognition.io

“It’s an absolute game-changer for us. It just makes it easy: Billing is taken care of. It’s perfect.”

John McGiffin
CEO and Founder at Deep Recognition

How did Deep Recognition simplify the consumption & scalability of recognition technology with CloudBlue?

Deep Recognition brings together the most advanced and relevant AI techniques, transforming data into actionable insights, so organizations can make data-driven decisions – an emerging market segment the company refers to as Recognition as a Service. Historically, however, enabling consumption, scalability and optimization in this field is not easy.

From customer orders through to the product experience, delivering and deploying AI solutions is no mean feat. Likewise, without a proper platform to be able to create and offer bundles, there are inherent challenges with the financial experience in terms of billing. Deep Recognition needed a way to solve these challenges and increase the reach of its products in new verticals.

Speed

Deep Recognition has reduced virtual deployment from 12 weeks to 10 business days

New Verticals

Individual services can now be separated and composed, allowing Deep Recognition to enter new verticals like healthcare and telecommunications

Simplification

By launching their marketplace and catalog through CloudBlue, Deep Recognition has made it easier for customers to see and understand what’s available to them

Retention

Deep Recognition can now enable customers to provide another layer of services on top of their existing assets, increasing value and retention

Solution

Deep Recognition partnered with CloudBlue to simplify the way it delivered its products and interacted with customers overall. With CloudBlue’s marketplace and catalog, Deep Recognition can better understand customer needs and deliver them as a service.

As a result, Deep Recognition delivers a next-generation digital experience that focuses more on the adoption, orchestration and automation of the services that customers want to use. Through CloudBlue, Deep Recognition was able to greatly simplify virtual deployment and recurring billing processes.

Results

Thanks to its partnership with CloudBlue, Deep Recognition has made it easier for customers to access recognition technology and understand how it can be applied to real business situations. As a result, Deep Recognition’s customers design their own consumption and enjoy a consistent and convenient digital experience.

Going forward, Deep Recognition’s 360-degree view of the entire order-to-fulfillment process will better position them toward automation and scaling. Individual services can now be separated and composed, allowing Deep Recognition to enter new verticals like healthcare and telecommunications. Their improved digital offering now enables customers to provide another layer of services on top of its existing assets, greatly increasing value and retention.

End-to-end customer experience

Using CloudBlue, Deep Recognition’s marketplace and catalog help its customers consume a wide range of products and services.

Specific bundles for specific needs

While competitors may force customers into buying full packages with solutions they’ll never need, CloudBlue enables Deep Recognition to compose their services and deliver tailored bundles.

Making billing easier

CloudBlue is the engine that makes billing easier. Deep Recognition can find out what the customer needs, deliver it to them as a service and bill automatically.

Testimonials

John McGiffin
CEO and Founder

Ranald Valentine
Head of Business Development & Products

Downloads

Download the full customer success story or the single page executive summary. Discover what it means to power your business with CloudBlue.

Customer Success Story (4 Pages)

Executive Summary (1 Page)

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