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How MSPs Can Overcome 4 Top Challenges


Richard Branson, one of the leading lights and innovators in the business world, has always been someone I’ve looked up to. One of his most famous mantras that has always rung true with me is, “There is no greater thing you can do with your life and your work than follow your passions in a way that serves the world and you.”

As an MSP, you get that and you can relate. You’ve put in the long hours to build your managed services business—and now you’re ready to take it to the next level.

The Cloud Opportunity Remains Strong Despite Unprecedented Times

Even with fluctuating global situations, the cloud service market will continue to grow, likely at a higher pace than expected. Fifty-nine percent of enterprises have reported they expect their cloud usage to be higher than planned, according to the Flexera 2020 State of the Cloud Report.

As more clients work remotely, your end customers require a greater amount of user support. More businesses are beginning to realize that their business continuity plans are not as robust as they once thought. This global crisis has been a massive wake-up call in which organizations are starting to see they have probably underinvested for crisis scenarios and need more support.

Now, more than ever, your expertise is needed and the onus is on assistance and enablement rather than selling. To continue to stay relevant in today’s economy and thrive in the years to come, here are four facts you need to face head-on:

  1. Yesterday’s approach to operations won’t do the trick in today’s climate: Are Excel sheets and Google docs your tools to manage ordering, provisioning, metering usage and invoicing? Unfortunately, this isn’t sustainable and you can’t afford to continue to build your business on a foundation of spreadsheets.

You won’t have longevity without investing in enterprise-grade data management tools and intelligent business automation that mitigate human error and free up resources.

  1. The demand for premium service is growing: The struggle is on for mid-market enterprises to define and manage the right arsenal of on-premises infrastructure and private and public cloud services that reduce IT expenditure and free up essential resources. As a result of this approach, they can focus on core business activities that drive growth in the most effective way possible.

This can only be accomplished when an enterprise can lean on a reliable and forward-thinking MSP as a growth partner for their organization. Therefore, enterprises will demand a premium level of service bundled with deep technical expertise and counsel.

Your experience and skills will be invaluable, but you won’t be able to deliver that level of service without access to a growing catalog of innovative cloud solutions. You’ll also need future-proof tools that can automate service provisioning, simplify and streamline billing, and provide an accurate read on usage.

  1. Customers need more remote work offerings—fast: Video conferencing, identity management, secure remote access, disaster recovery and other remote enablement and security solutions are in high demand. You need to ensure you can support your customers’ demands and their expectations of immediacy.

Therefore, it’s important to have access to a broad catalog of solutions with automated provisioning that integrates with your business systems.

  1. Innovation is now more important than ever: In such a fragmented industry, the competition is extremely fierce. Market consolidation is occurring, and it’s the innovative MSPs that are gaining the edge and claiming a larger piece of the pie. Over the years when dealing with customer problems, you’ve discovered and instituted creative solutions that you can always rely on.

Now is the time to bring this valuable intellectual property to market. Productize it. Monetize it. And add another new stream of revenue that differentiates your business to have an independent software vendor (ISV) component and enables you to scale.

If you’re just starting out or looking to grow your business, here are some essential questions to consider: What service or additional new services will you offer to clients? How will you make them see you as an indispensable extension of their team? How will you integrate intelligent business automation to scale services, broaden your reach and grow your market footprint?

If you would like to have a conversation about how CloudBlue can help you deliver 100+ vetted cloud solutions to customers, give the world access to your own IP and help you build a hybrid catalog to scale your services fast, we’d love to hear from you.

To learn more, contact us at today.

Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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