The cutting-edge features of CloudBlue platform 21.14

The cutting-edge features of CloudBlue platform 21.14

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In today’s fast-paced digital landscape, monetizing digital marketplaces and subscription services has never been more crucial for enterprises seeking growth and profitability. With the latest release of CloudBlue Platform 21.14, we’re proud to introduce an array of new enhancements that make the monetization process easier and more effective than ever before.

Join us as we dive into the key improvements that empower enterprises to monetize their business effortlessly and enhance their subscription offerings. Discover the future of cloud monetization with CloudBlue Platform 21.14.

Key elements of this update comprise:

1. A product-centric marketplace experience

CloudBlue’s marketplace is embracing the latest trends and advanced technologies to shift toward a product-centric user experience, thereby enhancing the intuitiveness of the purchasing process. This shift introduces two significant changes that improve the way users interact with the platform:

  • Product page: Clicking on a product from the plan page opens a dedicated product page, providing a wealth of product-specific information. This includes unit pricing for volume- and tier-based pricing models, available offers, minimum purchase requirements within the plan, comprehensive product descriptions, and policies related to cancellation and downsizing.
  • Plan page: When accessing a plan from the catalog, users will now encounter a more detailed plan page. This page highlights crucial plan-specific information such as minimum pricing, plan descriptions, cancellation and downsizing policies, and a list of products that can be purchased within that plan.

Moreover, the platform has also enhanced the search experience, with suggestions and search results displaying actual products, plans and categories to help users find the information they need faster. Switching to this product-centric marketplace is a breeze with just a click of a button.

2. Seamless subscription migration

CloudBlue now empowers users with the ability to migrate subscriptions while overriding the cancellation and refund policies defined in the service plan. This functionality is accessible through the platform’s API and can be performed using a specific privilege. By specifying a particular processing mode for the cancellation order, users can seamlessly migrate their subscriptions while maintaining control over their subscription policies.

3. Precision in tax reimbursement

To ensure fairness and accuracy in financial transactions, CloudBlue has introduced a tax reimbursement system. This system calculates full or partial refunds for customers and resellers based on the tax rate that was in effect at the time the service plan or resource was purchased. For instance, if an order was invoiced at a 7% tax rate in 2022 and subsequently canceled in 2023 when the tax rate increased to 8%, the automated credit note will be generated at the original 7% tax rate, ensuring transparency and consistency.

4. Microsoft NCE seamless move

The seamless move component empowers you to seamlessly import Microsoft NCE subscriptions into the CloudBlue ecosystem, irrespective of product subtypes or partner qualifications, while also preserving all the existing attributes of the subscription.

5. New granular delegated administrator privileges (GDAP) capabilities for Microsoft direct-billed partners

GDAP serves as a security measure adhering to the zero trust cybersecurity protocol, offering partners least-privileged access. It allows partners to set precise and time-limited access to their customers’ workloads in both production and sandbox environments. Partners must explicitly receive permission from their customers to obtain this least-privileged access.

This release includes “Microsoft Default GDAP Relationship with New Customers,” roles auto-approved for new customers (option to disable) and admin agent security group automatic assignment for all the default roles. Moreover, the “Extending Custom GDAP Relationship with Customers” feature extends custom GDAP relationships by default for 180 days after expiration. All GDAP settings are available in the CloudBlue Microsoft Management Extension.

6. Enhanced special pricing via API

CloudBlue now streamlines the process of specifying special prices using the API. Users can pass the price value as a discount percentage, utilizing new price attributes.

7. Extending special pricing to multi-resource volume models

CloudBlue subscription management extends the functionality of special pricing to products featuring a multi-resource volume pricing model. This enhancement enables resellers to modify product discounts for subscriptions. Special pricing can be applied to both flat pricing and multi-resource volume pricing models by adjusting the product margin in the subscription details interface and during subscription changes.

This real-time calculation ensures users can see the immediate impact of their changes and make informed decisions about retaining the specified price after subscription renewal.

8. Optimized reseller synchronization

Reseller synchronization within CloudBlue reseller management solution has seen significant improvements:

  • Improved synchronization performance: CloudBlue has reduced the overall synchronization time, enhancing efficiency across the platform.
  • Customized price preservation: Resellers with customized prices can now maintain their price configurations by disabling price synchronization with their parent account. Both providers and resellers can apply this for their child accounts.

Additional information about this release is available here.

In conclusion, our commitment to innovation remains unwavering, driven by our dedication to meeting the diverse needs of our customers spanning various industries. By continually evolving our solutions and staying at the forefront of technological advancements, we empower enterprises to monetize their businesses consistently and effectively.

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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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