Delivering Intelligent Edge-to-Cloud Services at Scale

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Combining the virtually limitless computing power of the cloud and 5G connectivity with intelligent devices at the edge of the network is creating a framework for building immersive and impactful business solutions.

This will enable a new era of distributed intelligence that will transform all types of industries, from smart cities to smart farming. Gartner predicts that by 2025, 75% of enterprise-generated data will be created and processed at the edge, outside of traditional centralized data centers or the cloud. According to IDC, 75% of U.S. organizations regard edge as a strategic business investment.

At the same time, while realization of the value of the intelligent edge is growing, companies are struggling to find the right resources to move adoption forward. An IDC survey found that top challenges include identifying clear use cases, security, a lack of internal skills, and cost. If the age of distributed intelligence is to reach its full potential, solution providers will need to deliver intelligent edge-to-cloud services at scale – which requires removing barriers to efficient solution delivery.

Unlocking the Value Potential of Intelligent Services

The true value potential of IoT, AI and metaverse technologies can be unlocked when they come together as one complete, interdependent ecosystem of intelligent services that extends from edge to cloud. Bringing these technologies together in a way that simplifies solution deployments will have a profound impact of business and society, helping to solve global challenges.

One of the greatest challenges humanity faces today is climate change. In an ambitious undertaking to properly address this challenge, NVIDIA plans to build the world’s most powerful AI supercomputer dedicated to predicting climate change. The Earth-2 system will create a digital twin of Earth.

NVIDIA Earth-2

This global system will require us to leverage all edge, cloud and metaverse technologies and deliver them much more efficiently than we do today.  We will need to deliver them as intelligent services that combine software-defined everything (SDx) with everything as a service (XaaS) to compose a dynamic system of systems – where every service adds to the collective intelligence of the whole system.

Eliminating Ecosystem Friction

We live and work within a complex, dynamic and interconnected system of systems valued at over $70 trillion in global gross domestic product (GDP). Yet some economists estimate that inefficiency costs us one-quarter of everything we produce, with nearly half of the world’s food supply never making it to consumers.

A report from IBM estimated that $4 trillion of wasted global GDP is preventable by eliminating the inefficiencies among interdependent systems. The challenges we face today cannot be solved by continuing to optimize at the enterprise or domain level – they will only be solved by incentivizing sustainability, and data sharing across an entire solution provider ecosystem able to deliver and manage a system of smart systems that seamlessly interoperate.

These smart systems represent the evolution of everything as a service. Software-defined smart products, such a smart tractors and drones, are becoming autonomous systems. But these systems need to work better together to form a system of smart systems that deliver high-value outcomes, such as sustainable farming.

A unified ecosystem can efficiently deliver everything as a service that is needed to compose an intelligent business such as a smart farm – from 5G connectivity to smart products to information. But a significant challenge needs to be addressed. From the vast technology offerings that are available in the provider ecosystem – from sensors, actuators, drones, robotics, cybersecurity, connectivity, and analytics – how can an end-customer efficiently discover, select, and utilize multi-vendor, end-to-end smart systems tailored specifically to their requirements?

Driving Outcomes through Capabilities

One of the innovative approaches emerging from industry consortia to solve this challenge is the concept of Capability as a Service. Gartner defines a Packaged Business Capability (PBC) as a self-contained service that can be deployed independently. A PBC has the benefits of a “microservice” approach, but with the granularity and outcome orientation of an XaaS offering.

Gartner predicts that these types of granular capabilities will be instrumental in how multi-vendor solutions are composed in the future. They will enable end-customers to select the best vendor for a specific capability, rather than a single vendor for all capabilities.

When these capabilities are defined and modeled by a standards organization, every vendor service based on these standard capabilities become inherently interoperable and interchangeable.

Rather than implementing technologies like IoT and digital twins as costly and long-term projects, technologies can be incorporated into standardized capabilities like Sense, Manage, and Predict and delivered efficiently as multi-vendor, intelligent edge-to-cloud services.

Sense, Manage, and Predict

An agile, intelligent business, such as a smart farm, can be composed from a marketplace of multi-vendor capabilities that are offered and delivered as services. For example, two vendors can offer a service that is capable of sensing temperature. These vendor services can be intelligently selected based on the specific characteristics of their capabilities to drive high-value, sustainable outcomes. When delivered, the sensing capability of the selected vendor service can seamlessly connect and interact with capabilities of other selected vendor services (manage, predict, actuate) to compose value streams that span edge to cloud systems.

marketplace of multi-vendor capabilities

Capabilities can be standardized for managing the state of a specific type of entity, including physical assets such as tractors and farms, as well as digital commerce entities such as orders, subscriptions, and usage. The TM Forum, for example, has defined a standard open API for managing each entity type related to commerce as part of its Open Digital Architecture. These capabilities can be offered as services by multiple vendors and allow an end-customer to compose an interoperable commerce system of systems that is tailored to its specific requirements.

A multi-level system of systems, based on the capability-as-a-service concept, will enable frictionless interactions and information sharing for optimal decision-making and actions that drive high-value outcomes for end-customers.

But it requires a paradigm shift in the way we deliver solutions.

Looking to CloudBlue

CloudBlue’s mission is to fundamentally reshape how businesses offer value to customers through a global delivery system of Everything-as-a-Service. Our goal is to enable our global ecosystem partners to deliver intelligent edge-to-cloud services – at scale – by removing friction and challenges in solution delivery.

As a member of the TM Forum and Digital Twin Consortium, CloudBlue collaborates with global technology vendors and communication service providers to accelerate innovation that drives zero-touch solution delivery, high-value outcomes, and compelling end-customer experiences.

This is a defining moment for us all. We need to work together to eliminate waste and inefficiencies in our collective system of systems – which will have a profound impact on business and society, and ultimately help us solve our global challenges.

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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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