What is XaaS?


XaaS stands for anything as a service or everything as a service. An as-a-service solution can be any product, tool, or technology, delivered digitally or provided to a customer in a hardware or software solution bundle. This cross selling of hardware and software is a key part of ‘everything / anything’ as a service.  

XaaS lets customers pay for solutions on a consumption basis, rather than owning the product or solution outright. Customers don’t need to install anything on their own servers—they just pay for access to the software. Typically, XaaS customers only pay for services they use and are billed following a pay-as-you-go model.




Contents

  1. What is a XaaS service model?
  2. How is XaaS different from SaaS?
  3. What are some examples of XaaS?
  4. What are the main benefits of XaaS?
  5. What are some potential complexities of XaaS?


What is a XaaS service model?


A XaaS service model is a method of managing the delivery and billing of software, data storage, and computing resources as a service over the Internet, or provided as a contracted service in a bundle. The solution bundle can often include a physical, hardware element such as a laptop, mobile phone, etc. or network, server, or computer access.  

With an as-a-service model, customers can subscribe to solutions without having to purchase and maintain infrastructure. Companies no longer need to invest in creating and maintaining their own technology. The as-a-service model is a business approach that provides customers with flexible, scalable services and helps with business processes – all on demand.  

XaaS follows a pay-as-you-go billing model where the subscriptions are generally auto-renewed annually, with customers paying monthly.


How is XaaS different from SaaS?


The acronym XaaS is a broad term for the deployment of a cloud service for use by the customer on a subscription basis. There are three main subcategories of services in XaaS: software as a service (SaaS), infrastructure as a service (IaaS), and platform as a service (PaaS).  

SaaS is software that’s hosted online instead of on the customer’s own computer or servers. As it is hosted online, there are no installation fees or maintenance costs associated with SaaS. Customers don’t have to worry about buying new hardware or upgrading software versions as everything is controlled by the provider.  

In the XaaS model, subscription-based solutions are often negotiated on an annual basis and paid for monthly. As such, XaaS creates consistent, recurring revenue for SaaS providers.


What are some examples of XaaS?


The three main types are:  

  • Software as a Service (SaaS) when providers deliver cloud software as a subscription-based service.
  • Infrastructure as a Service (IaaS) is the provisioning of digital infrastructure like networks, computers, servers, storage, etc. on a pay-as-you-go basis.
  • Platform as a Service (PaaS) helps businesses create and deploy applications without the need to build and maintain costly digital infrastructure. You will sometimes see software called PaaS platforms.  
What is XaaS?







What are the main benefits of XaaS?


For customers, there are many advantages to this type of business model:  

  • Flexibility: allows businesses to scale up or down their services based on their needs at any given time. This means it’s easier for businesses to grow as capital spending is spread over a subscription period, not paid upfront.
  • Cost efficiency: As customers use rather than own equipment to run their operations, they can reduce spending on equipment maintenance costs.
  • Increased productivity: IT teams can work on high value projects rather than maintaining and monitoring infrastructure.

XaaS also has many benefits for providers, including:  

  • Predictable recurring revenue: provides a source of recurring revenue for technology distributors, telcos and MSPs.
  • Increased customer satisfaction and loyalty: simplifying customer access to as-a-service solutions improves the time the provider can spend on the relationship.
  • Greater reach: It is easier to deliver, buy, and sell bundled products which means providers have better access to more customers, improving providers’ access to new market segments and geographies.

In this way, customers can focus on the outcomes they’re looking for, instead of maintaining resources.

What are some complexities of XaaS?


The XaaS service model adds complexity to a business’s operations, as it involves a wholesale change in operational processes like procurement, fulfillment, billing, and subscription management. These changes happen due to the increase in the number of transactions and building out the processes to control them. The extra complexity comes from the creation of XaaS product bundles, which businesses use to group products together.  

Procurement and fulfillment are highly complex areas, alongside billing, which itself is often usage-based or subscription based. Due to increases in transaction numbers and complicated billing, automation is used to reduce inefficiencies and errors.  

Depending on the maturity of the business, adding in automation to control the service level agreements can be complex. A XaaS platform software should have automated procurement, billing, and fulfillment capabilities to help businesses overcome obstacles and open the doors to growth.








Ready to learn more about XaaS?


CloudBlue provides an automated XaaS management platform that enables delivery automation. Here are some resources for more information:










Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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