Like many companies, you’ve built out the operations for your direct channel. When you moved into the indirect channel, you unintentionally duplicated resources and operations thinking you needed an additional business unit.

However, to scale your business and increase revenue, you need to consolidate and enable both your direct and indirect channels. This lets you provide standardized sales and marketing content, which can help you achieve greater success with your sales channels.

Get a print-ready sales sheet for Scale enablement for direct and indirect channels

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Solve these challenges:

  • Duplicated sales channel operations

    Working with siloed direct and indirect sales channels increases your overhead and leads to costly redundancies.

  • It’s hard to keep partners and internal teams updated

    Whenever you make new offerings or make changes to existing ones, you have to manually spend time getting all your channels up to speed.

  • Reseller partners lack expertise

    Partners lack the necessary resources and expertise to start pitching new products beyond the ones they are comfortable selling.

With Vuzion GROW and the CloudBlue Go-to-Market Automator, we’ve been able to equip our resellers with a centralized sales enablement solution.

 
Michael Frisby, Managing Director
Vuzion
SUCCESS STORY

Vuzion enables their resellers to increase revenue

Vuzion wanted to increase its reseller retention rate and average revenue per customer. To do this, the company needed to add value to its reseller relationships while helping them increase sales.

Vuzion GROW, a portfolio of go-to- market services, was designed to help resellers expand their businesses faster. At the center of this offering is CloudBlue’s Go-to-Market Automator, providing Vuzion with an interactive and intuitive sales and marketing enablement solution.

 

With Vuzion GROW and the CloudBlue Go-to-Market Automator, we’ve been able to equip our resellers with a centralized sales enablement solution.

 
Michael Frisby, Managing Director
Vuzion

Discover the CloudBlue solutions that support this use case

What makes CloudBlue different?

Ecosystem management

Join the CloudBlue ecosystem or build your own community from one platform, where you can manage all your vendors, partners, resellers and products from one place.

Go-to-market automation

Give your sales team and channel partners a centralized portal to learn about and sell your products with standardized sales enablement and marketing campaigns.

CloudBlue Catalog

Add your products and services to the CloudBlue Catalog for potential exposure to 2 billion end customers or choose from 120+ best-of-breed syndicated products.

Multi-channel distribution

CloudBlue’s Professional Services optimize CloudBlue technology and help you integrate it with your systems.

Extensibility with any system

CloudBlue can integrate with any homegrown or third-party commerce system, subscription management system or ERP tools through RESTful APIs.

Custom managed, professional and go-to-market services

Let CloudBlue experts help you deploy and maximize CloudBlue technology for your business needs as well as create a customized go-to-market strategy.

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