What is Infrastructure as a Service (IaaS)?


IaaS stands for Infrastructure as a Service. It is a type of cloud computing that provides virtualized computing resources over the internet. Users can access these resources on-demand and pay for what they use with a subscription-based plan. Some global IaaS providers are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).




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What do virtualized computing resources mean in IaaS?


In IaaS (Infrastructure as a Service), virtualized computing resources refer to various kinds of computing resources, specifically servers, storage, and networking, all of which are accessible to users with virtualization technology. Virtualization allows multiple virtual resources to be created and run on a single physical resource, such as a server. 

By using virtualized resources, IaaS providers can offer users on-demand access to computing resources over the internet, without the need for users to invest in and maintain their physical infrastructure. 

Examples of virtualized resources that are commonly offered by IaaS providers include: 

  • Virtual servers (also known as virtual machines or VMs) are software-based replicas of physical servers that can run their own operating systems and applications. 
  • Virtual storage allows users to create and access virtualized storage resources such as virtual disks, and use them as they would physical storage devices. 
  • Virtual networking helps users create and configure virtualized networks, such as virtual private networks (VPNs), and virtual local area networks (VLANs), and connect them to their virtualized resources.

By using virtualized resources, IaaS providers can offer users more flexibility, scalability, and cost-effective solutions compared to traditional hosting or owning physical infrastructure.

What is Infrastructure as a Service (IaaS)?





What type of billing works best for IaaS providers and customers?


IaaS (Infrastructure as a Service) providers typically offer several different billing options to customers, depending on their usage needs and budget.  

Pay-as-you-go: This is the most common billing option for IaaS providers. Customers are only charged for the resources they use, such as storage, compute, and network usage. This option allows customers to scale up or down their resources as needed, without having to make long-term commitments. 

Reserved instances: This billing option allows customers to commit to using a certain amount of resources for a fixed period, typically one or three years. In exchange, customers receive a discounted rate compared to pay-as-you-go. This option works best for customers with predictable usage patterns. 

Spot instances: This billing option allows customers to bid on unused resources at a discounted rate. This option works best for customers with batch processing or workloads that can be interrupted. 

Committed use discounts: This billing option is similar to reserved instances, but the commitment is applied to a specific type of usage, such as vCPUs or memory, instead of a specific instance. This option works well for customers with workloads that have consistent usage patterns but no specific instance requirements. 

Hybrid billing: This billing option allows customers to combine different billing options to optimize their spending. For example, a customer may use pay-as-you-go for unpredictable workloads and reserved instances for predictable workloads. 

Providers offer different options to their customers so they can choose the best option that suits their needs and budget, and providers will manage these complex processes using a billing solution.

What are some pitfalls of using IaaS?


Companies using IaaS (Infrastructure as a Service) often encounter many pitfalls, specifically with security. When using IaaS, it is the responsibility of the customer to secure their own virtualized resources and data. This can be a challenge for companies that are not experienced in cloud security and may result in data breaches or other security incidents. 

IaaS providers may try to ‘lock in’ a client by using proprietary technologies and APIs that can make it difficult for customers to move their workloads to another provider. This limits the customer’s ability to switch if they are not satisfied with the service, or if they need to scale to a different provider. 

And even though IaaS provides customers with greater flexibility and scalability than traditional on-premises infrastructure, customers still have less control over the underlying infrastructure than they would if they owned and managed it themselves. This can be an issue for customers that have specific compliance or regulatory requirements that need to be met. 

IaaS can be complex to set up, configure, and manage. It can require specialized skills and knowledge to properly configure and secure virtualized resources, which can be a challenge for companies that are not familiar with cloud computing. 

Using IaaS has its advantages and disadvantages: it can provide great benefits in terms of scalability, flexibility, and cost-effectiveness, but it also requires a level of knowledge and management. 







How is IaaS different from PaaS?


IaaS (Infrastructure as a Service) and PaaS (Platform as a Service) are both types of cloud computing, but they differ in the level of control and management that users have over the underlying infrastructure and software. 

IaaS provides virtualized computing resources such as servers, storage, and networking, which users can access and configure as needed. With IaaS, users have full control over the operating system, middleware, and applications they run on the infrastructure and are responsible for managing and maintaining them. Some global IaaS providers are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). 

PaaS is a platform used to develop, run, and manage applications without having to maintain supporting infrastructure. The PaaS provider takes care of the infrastructure and middleware, and users can focus on developing and deploying their applications. PaaS also often includes additional services such as database management, caching, and load balancing. Some PaaS providers are Heroku, Google App Engine, and Microsoft Azure App Service. 

IaaS is more low-level and provides raw infrastructure, while PaaS is higher-level and provides a platform for developing and running applications, abstracting away the infrastructure management.

What are the four types of Cloud computing services?


In general, there are four main cloud computing services: 

Infrastructure as a Service (IaaS): This type of cloud computing provides virtualized computing resources, such as servers, storage, and networking, over the internet. Users can access these resources on-demand and pay for what they use.  

Platform as a Service (PaaS): This type of cloud computing provides a platform for users to develop, run, and manage applications without having to worry about the underlying infrastructure. The PaaS provider takes care of the infrastructure and middleware, and users can focus on developing and deploying their applications. 

Software as a Service (SaaS): This type of cloud computing provides users with access to software applications over the internet. Users can access these applications through a web browser or mobile app, and the provider takes care of the underlying infrastructure and maintenance.   

Function as a Service (FaaS): This type of cloud computing is also known as serverless computing, it allows users to execute code (functions) in response to specific events such as HTTP requests, data changes, and messaging. FaaS providers manage the infrastructure and automatically scale resources to match the demand of the functions, meaning users only pay for the execution time of their functions. Certain FaaS providers include AWS Lambda, Google Cloud Functions, and Azure Functions. 

These services are not mutually exclusive – and many providers offer a combination to create a flexible, scalable, and cost-effective solution depending on business requirements.






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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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