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What does enterprise commerce mean?


Enterprise commerce is a term used to describe the business of buying and selling goods and services to large companies. This type of commerce is different from retail or consumer-based commerce, which involves individuals buying products for personal use. Companies will use enterprise cloud commerce solutions, or enterprise ecommerce solutions to work in this area.




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What is an enterprise?


An enterprise is a business, organization, or agency that engages in a particular industry or trade. It may be privately or publicly owned.


What are the different types of enterprises?


While an enterprise can be any size of business, the term is most often used to describe corporations and multinationals. A few types include:

  • Sole proprietorship: a business with a single owner. 
  • Partnership: a business relationship between two or more people or organizations.
  • Limited Liability Company (LLC): a business that can be formed by one person (sole proprietorship), two or more people (partnership), or an unlimited number of people (corporation). An LLC provides its owners with limited liability protection and tax benefits. 
  • Corporation: a business owned by its shareholders who elect a board of directors to  oversee management of the company.


What is commerce?


Commerce is a term used in business to describe the buying and selling of goods or services.


What is ecommerce?


Electronic commerce (or ecommerce) is the buying and selling of products, solutions, and services over the internet via an ecommerce website. Ecommerce is an integral part of the global economy, and it is the driver of millions of companies around the world.

What is enterprise commerce?




What are enterprise products, solutions, and services?


Enterprise level offerings are the types of products, solutions, and services that large businesses use to run and streamline their operations. These products, solutions, and services can include anything from software to consulting, depending on the needs of the business. They could also include SaaS solutions.

What is enterprise software?


Enterprise software, also known as enterprise application software (EAS), is software designed to support the needs of a large organization. The software is often used to support functional areas of a company, including sales, human resources, finance, operations, and more. Here are some examples of the various types of software: 

  • Enterprise resource planning
  • Project management 
  • Customer relationship management 
  • Business intelligence 
  • Human resource management 
  • Supply chain management  






What is enterprise resource planning (ERP) software?


Enterprise resource planning (ERP) software is a type of software used by large organizations to manage business operations and resources. It unifies the management of business processes within one system. ERP software enables different departments to interact with each other in a more integrated, streamlined manner. ERP software can help simplify processes for manufacturing, distribution, sales, customer service, and more.

What is enterprise ecommerce?


Ecommerce is the sale of anything over the internet, whereas enterprise ecommerce is the sale of enterprise solutions to large companies. The capabilities of these solutions far exceed those of products and solutions purchased by SMB B2B customers. Enterprise ecommerce software offers additional capabilities to support high-volume sales, manage customers, and track inventory.  

McKinsey says that in 2022 over 30% of B2B customers are purchasing solutions through “digital and self-service channels”. More executives report that they are comfortable purchasing $1 million dollars and above enterprise solutions via the internet.



What is an enterprise commerce management platform?


An enterprise commerce management platform helps an organization manage customer data and run their enterprise sales business with greater efficiency on the backend with internal operations. Typically, an ecommerce platform enables an enterprise provider to unify all their services on one platform. Some common benefits of enterprise ecommerce platforms include:

  • Automating the procurement process 
  • Streamlining supply chain management 
  • Providing analytics on customer behavior 
  • Managing inventory, catalogs, and orders

What is an enterprise customer?


An enterprise customer is a customer that comes from a large company, and is specifically not from a small business, or SMB. Their purchasing power and the scale of the solutions and products they need are on a much greater scale, due to geographic reach, number of employees, revenue, and many other factors.


What is enterprise commerce cloud?


Enterprise commerce cloud is a type of off-site, SaaS solution for delivering enterprise commerce from the cloud to specific, large, multinational organizations. It could be considered a type of online store for big business, but one that only deals with B2B, and B2C would not be able to purchase there.





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Find out how CloudBlue helps enterprises and SMBs manage ordering, fulfillment, and billing:


XaaS Marketplace Platform

XaaS Simplified: Create More with Our Marketplace Platform & SaaS Subscription Management Software

XaaS for Enterprise and SMB

Seize the opportunity: XaaS for Enterprise and SMB

End to End Distribution

CloudBlue Solution Overview – End-to-end XaaS Distribution Platform









Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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