What is distributor software?

Distribution software helps companies to manage internal and external resources efficiently. This includes order processing and inventory control to accounting, purchasing and customer service, supply chain management, sales, customer relationship management, and finance management. 

More sophisticated solutions can cover areas such as advanced forecasting and replenishment, warehouse management, pick, pack & shipping, EDI or Electronic Data Interchange, Trade Spend Management and more.  

Cloud-based distribution software has grown in popularity thanks to the ability to access the solution from anywhere, the increased pricing and contractual flexibility, alongside the reduced need for on-site hardware elements.


What are some benefits of using distributor software?

Distributor software offers a wide array of benefits. The software helps to manage inventory more effectively and improves the bottom line by reducing costs, increasing productivity, and improving customer satisfaction. Distribution management software ensures distributors can control their inventories more accurately and efficiently, making it easier to quickly identify shortages or overages so they can be corrected.  

Distributor solutions also make it easier to track orders as they move through the supply chain and into the hands of customers. The end result is improved ability to make decisions about inventory purchases, so stockouts can be avoided and to ensure overstocking doesn’t happen. 

Distributor software should also help companies manage finances more effectively by integrating with third-party accounting solutions and financial reporting systems, to provide greater visibility into all aspects of business operations.

What are tech distributors?

Tech distributors are businesses that sit between vendors and value-added resellers (VARs) or system integrators (SIs), as part of the software or hardware supply chain. They handle procurement, payment, and distribution, and can be the only point of contact for a vendor with the market.  

Tech distributors help manufacturers sell their products to retailers and resellers who then sell them to businesses and end users. Tech distributors help companies grow their market share by reaching new customers in different regions. They can also give manufacturers access to valuable supply chain data that they can use to manage their inventory levels to become more efficient.  

Tech distributor software facilitates the logistics of working with multiple channel and vendor partners, which is very complex and time-consuming. Software automation in this area can save thousands of working hours for developers.

Why do companies use distributors?

Distributors help vendors sell their products. By doing this they help to control personnel costs, in terms of the need for expanded marketing and sales departments that deal with end customers. Distributors often take a proactive role in sales and aftercare management processes, including performing presales training, educating resellers about the products, doing road shows, and product demos.  

Distributors now also control elements of the procurement process like negotiating contracts, marketing efforts for the channel, managing the relationship with VARs and SIs, and help control warranties.

What is distributor software?

What are some common tech distributor software features?

There are a number of different types of tech distributor software available on the market. Some companies use their own proprietary systems, while others choose to use third-party applications. Tech distributors need to use automation to track their inventory as well as manage their sales and payment processes with their customers. This means that they need to be able to sort through large amounts of data quickly and easily — and then share that information with other members within their organization.  

Distributor software should include many of the following elements, to ensure the processes part of a supply chain are correctly managed. Some software also offers add-on services like payroll processing and HR management, and distributors may choose subscription-based software that is hosted in the cloud for more contractual and pricing flexibility. 

  • Inventory Management
    • a. Stock Levels
    • b. Order Management
    • c. Inventory Control, Tracking & Reporting
    • d. SKU Scanning
  • Customer Relationship Management (CRM)
    • a. Sales Tracking & Reporting
    • b. Lead Generation & Customer Profiling 
    • c. Email Marketing Automation
  • Warehouse Management 
  • Purchase Order Management
  • Accounting and Finance
  • Reporting and Analytics
  • Third-Party Integration Capabilities

Which channel partners or resellers interact with distributor software?

Channel partners, or resellers, are often used to distribute, sell, and promote distributors products in other geographies or markets, as an additional sales network. They will need to interact with the software to access inventory and control their processes. They can include:  

  • Value added resellers who add elements to a product or service before reselling 
  • Managed Service Providers (MSPs) who also add service elements to products, bundling them together and managing the IT relationship
  • Original equipment manufacturers (OEMs) to supply products to the distributor  
  • Independent software vendors can sell their software via distributors and other channel players

What are the three main types of distribution channels?

There are three standard types of distribution channel: direct, indirect, and hybrid.  

Direct: with the direct channel, a company will sell their product or service or bundle directly to the end user. The vendor needs to maintain a marketing team, a sales team, and often, an eCommerce solution, as well as product development teams, etc.  

Indirect: indirect channels use many partners and resellers to distribute products and services to the end user. They can be configured in a single-tier model, where vendors develop relationships with channel partners who sell to the customer. In a two-tier model, the vendor sells to distributors who provide packages or bundles to channel partners who also package products and then sell to the customer. Indirect distribution is good for smaller scale resellers who might struggle to build relationships with large vendors.  

Hybrid: hybrid channels combine elements of direct and indirect distribution. The seller uses both direct (own) channels as well as indirect ones. For example, an OEM might sell an item on its eCommerce website, then a partner will deliver and add a service, such as aftersales care or product maintenance.  

Ready to learn more about distributor software?

CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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