Case Study

Telefonica markets SMB
cloud bundles, reducing
customer churn and
driving growth


Telefonica is a Spanish multinational broadband and telecommunications provider with operations in Europe, Asia, and North, Central and South America. Operating globally, it’s one of the largest telephone operators and mobile network providers in the world.


Telefonica recognized that to achieve greater success, it needed to create compelling, bundled SMB offerings by combining cloud services and its own core communications services and devices that are tailored to specific countries and customer types. It sought a technology platform that could help it deliver differentiated cloud services with simple and fast access to the best services, wrapped in an outstanding customer experience.


CloudBlue is enabling the digital division of Spanish telecom giant Telefonica to provide a flexible, cloud services platform to its local businesses, helping them modernize their SMB offerings, reduce customer churn and drive growth.

The Cloudblue difference
Used Solutions & Services:
CloudBlue Commerce
Juan Manuel Moreno
Global Cloud Director

“We have been very impressed by the commitment shown by CloudBlue in making their platform offering relevant and effective for telecom operators. Their willingness to adapt their solutions to our requirements, however complex, delivers real value for us.”

Juan Manuel Moreno
Global Cloud Director



Microsoft Users
migrated from Hosted
Exchange to Office 365


Enablement of local
Telefonica country
businesses to drive growth

  • 01
    Broadened its cloud services offering by
    leveraging CloudBlue Connect
  • 02
    Enhanced the ‘stickiness’ of Telefonica’s SMB
    customer offering
  • 03
    Increased Telefonica’s sales and share of wallet
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