Build a cloud marketplace

Service providers across the channel are opting for a cloud-centric approach that incorporates products and services in solution-driven subscription bundles. IT distributors are traditionally experts in managing the delivery of hardware and through this represent an essential role, supplying enterprises with their hardware requirements worldwide. This element of the business still delivers significant value, albeit with high overheads and steep infrastructure costs. Distributors can’t use the same logistical routes for new software sales as they do for traditional hardware sales, leaving many seeking new solutions that can support their transition into the cloud while also keeping core distribution business lines in profit.

By discovering ways to automate cloud sales and increase access to cloud marketplaces, IT distributors can extend their reach and deliver higher value solutions and at the same time limit operational costs from skyrocketing.

Once IT distributors have built an initial cloud solution catalog and realized immediate sales opportunities, harnessing this demand further is a crucial next step. By working with an expanded set of resellers that include a diverse range of cloud specialists, IT distributors can build on their position as a valuable central partner on the supply chain; one that is able to connect end-customers with the right product solutions through a powerful, mature ecosystem.

With CloudBlue, IT distributors can discover a simple way to manage tiered reseller products, access fast onboarding for new resellers and vendors, and continue to benefit from automated, centralized procurement and billing that functions across global currencies. These benefits can be taken advantage of further through the use of white labeled storefronts and the supply chain benefits of CloudBlue Connect.