Deciding Between Building or Buying a Digital Commerce Platform
Rapid technological advances have caused disruption and changes, not only in how we communicate, but also in how we do business.
Cloud computing has been the leading accelerator of innovation, making it easier and faster to bring new products and services to market. This has sparked a surge in independent software vendors (ISV). In fact, Forrester predicts the number of ISVs will leap from 175,000 today to one million in 2027.
Driving more new channels than ever
Meanwhile, partners are playing an increasingly important role as cloud computing drives a proliferation of new channels for them to support. More than 70% of global revenue will come from third-party channels, according to Forrester.
Traditionally, there have been two ways to create a digital commerce platform or partner portal: Build your own from scratch or purchase an off-the-shelf (OTS) solution. Each approach to obtaining a digital commerce platform has its pros and cons, depending on your business requirements for selling products and services.
What are your business objectives?
When considering your options, keep in mind your ultimate goals, including:
Getting to market faster
Easily managing an increasing number of products and services as well as related updates
Using reliable, stable software and a trusted provider's in-house expertise for implementation, maintenance and other services for technical and business growth
Providing a consistent, positive customer experience
Customers expect the best in today's SaaS-enabled economy. With the rapid growth of B2B e-commerce marketplaces, you need to be ready and able to support customer needs and expectations.
In fact, Gartner reports that at least 70% of the enterprise marketplaces launched will serve B2B transactions by 2023.
To help guide your business down the right decision-making path when it comes to the build or buy question, we put together a series of key concepts called "The Three Cs to Consider" and "The Three Rs to Remember" in our new white paper — Build vs. Buy Dilemma: Choosing a Digital Commerce Platform .
To learn more, > download the white paper now .