Tarik Faouzi speaking to a crowd

Thriving in a New Environment

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IT Providers: Grow Faster as a Change Agent

Today, more than ever before, customers are looking for IT providers to become their trusted advisors by helping them navigate a constantly evolving environment. They’re seeking guidance and support, including strategic insights and technology recommendations.

This creates an opportunity for solution providers to step into a new role—that of a change agent—to assist their customers in adapting and making the right choices needed to achieve greater success in a time of uncertainty. In doing so, IT providers can elevate their own growth as they contribute to their customers’ wins.

Adapting your role in a new environment

Even prior to COVID-19, digital transformation entailed two interdependent races to readiness, each played out in recent years at ever-higher stakes. One of these was the race of businesses to ready themselves for the much-proclaimed future of work by digitizing their workflows and processes. The other race belonged to the IT providers attempting to help them achieve that transformation.

Once the pandemic arrived, the scramble to bring businesses online sped up  exponentially. In the blink of an eye, cloud became the infrastructure for defining and holding organizations and teams together. Consequently, cloud infrastructure investments are expected to surpass non-cloud infrastructure spending this year, accounting for 54.2% of overall IT infrastructure investments, according to IDC.

Shifting your approach to overcome challenges 

Having gravitated to the center of the IT sales ecosystem, the already expanding role of the IT provider has now taken on even greater importance. Indeed, the pandemic has reinforced and accelerated the centrality of resellers. But it has also amplified the challenges and market shifts resellers must face and address to continually deliver, integrate and maintain the most innovative solutions.

There are three critical trends shaping the market for businesses and, by extension, for resellers that revolve around the need to:

  • Efficiently and intelligently bundle myriad cloud business applications
  • Deliver flexible APIs capable of helping customers navigate the complexities of integrating and deploying aggregates of cloud solutions
  • Ensure distributed teams are safeguarded against heightened risks of shadow IT

Successful resellers must be able to draw on a continually expanding solutions portfolio, efficiently and intelligently bundling all sorts of business applications to fulfill those demands. Customers are looking to IT providers to be problem solvers—advisors uniquely capable of piecing together exactly the right multi-vendor cloud solution packages. The IT providers with whom they work must be able to rapidly—even immediately—expand their catalogs to meet the evolving needs of businesses.

Finding solutions to accelerate your success

The challenge for IT providers to meet these expectations as demand for XaaS rises affords an immense opportunity to embrace and monetize new revenue streams by bundling multiple services into a single offering.

CloudBlue brings together omni-product portfolios to simplify this process and mitigate the threat of shadow IT. This allows IT providers to transact with vendors in CloudBlue or to integrate new vendors with just a few clicks, ultimately facilitating additional bundling and cross-selling opportunities.

With CloudBlue, IT providers can use one streamlined system to manage their go-to-market channels—direct and indirect—to support both traditional and recurring digital products and services.

Gain more insight at the CloudBlue Innovators Virtual Forum

In the wake of COVID-19 with global commerce dependent upon digital platforms that run on digital infrastructures, the need to quickly comprehend customers’ changing needs has become even more imperative.

We’ll go deeper into the strategies and tools that IT providers can use to elevate their roles and power their cloud practices to greater success in the subscription economy at the CloudBlue Innovators Virtual Forum, set for October 12-14, 2020. Learn more and register for free today.

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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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