New Features Released in CloudBlue V22

Anthony Huang

CloudBlue V22 has been released, and with it comes new features and improvements that help our vendors, service providers/distributers, and resellers leverage CloudBlue as the platform for their channel distribution. Backed by insights and feedback from our ecosystem and high-growth customers, we believe this release of CloudBlue will undoubtedly help our customers with their journey in the channel and ultimately grow their ecosystem and their business.  

We’re going to highlight three major feature implementation and improvements below, and you can see a full release of the changes in the V22 Release Notes. 

Define your exact Offer and Plans – exactly how your business has set it up

Offers Management module

With our new Offers Management module, Vendors and Intellectual Property (IP) owners can now define exactly how they want to package their various SKUs (which can be base products/services, add-ons, support, etc.) in various plans and offers to be sold by Service Providers and Distributors. Vendors will notice a new module – called Offers – that allows them to create offers from their existing products and items.

Our intuitive walk-through wizard will help customers select products and define plans (which includes periods, descriptions, features, items etc.) that go into each offer. We know that offers and plans change as the business evolves, so we’ve also introduced the capability for versioning should the Offer or Plan need to be changed in the future. 

Submitting the Offer

Submitting the Offer is tied to CloudBlue’s listing functionality. When a listing is created, Vendors select the exact Offer they want to submit to the specific partner. Once a listing is submitted, the Service Provider/Distributor can see exactly how the ISV packaged their Offers and details around their Plans in order to aid with marketplace configuration, as all the relevant information is located within the Offer at the point of submission. 

Notifications and account switches made easy

Notifications and account switches

Our new persistent header navigation center is a convenient and quick way to access the notifications that require attention on your account. Prior to this release, notifications were only shown in the home dashboard, but critical notifications may come in when you are working in different areas of the portal. 

Now, if you are working on a product configuration and there is a new notification (such as a new listing request or a new fulfillment request), you will immediately receive a notification that is shown in the top notification bar. The home dashboard notifications will still be available and with the introduction of persistent notifications, users will be notified of any actions required of them wherever they are working.

switch accounts

We didn’t just make accessing CloudBlue’s notifications easier, but we also made switching accounts faster and more seamless as well. With our new account selector dropdown, users will now see all of the accounts associated with their user email, including both Vendors and Providers accounts, and be able to switch to the appropriate account and portal with a click. Additional information is also shown in the dropdown, including the group(s) that the user belongs to in their active account, their set time zone, and a quick link to manage their user profile to edit additional settings. 

Partners Management – Reimagined! 

With this new release of CloudBlue, we have consolidated our Agreements and Contracts functionality into the Partner’s module. This is a natural progression of our Partner Relationship Management (PRM) functionality within CloudBlue as agreements and contracts are core to partner relationships within CloudBlue.

While the Agreements and Contracts functionalities remain largely the same, companies can speed up the partner onboarding process by using a simple description of the agreement between the two parties ahead of providing the legal agreement. Users can still upload their agreements within CloudBlue to keep track of all legal agreements between the two companies for easy and secure access of the document outlining the business relationship.  

Partners Module

When adding a new partner, a new walk-through wizard will assist users in inserting all the necessary information when defining the relationship, including the type of partner, the context of the relationship (including any agreement documents), the marketplace that the partner will work in, and any other desired information.

Users can also automatically activate the partner account immediately or choose the more traditional invitation link to shareActivating the partner account directly allows users to get partners started quickly and then have the flexibility to onboard them separately or at a later moment 

Partner Details

Overall, we are very excited about this latest release of CloudBlue. I’ve just covered three of our big features that we worked on and released in V22. Full details, including our new reports functionality, helpdesk, and real-time validation of Tier Configuration Requests (TCR), are available in our V22 Release Notes. 

Stay tuned for more helpful information for this release in the coming weeks – including our V22 Release webinar on March 17th and more product-focused blog posts. 

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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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