Feature Highlights: CloudBlue’s Pioneering Technology – Adobe Insights

Adobe Insights


The Adobe VIP (Value Incentive Plan) Marketplace is a game-changer for businesses. It’s an API (Application Program Interface) program that empowers enterprises to purchase, manage, resell, and deploy Adobe software licenses swiftly and seamlessly. The Marketplace offers benefits such as streamlined purchasing processes, unified license management, and versatile deployment options, simplifying software acquisition and management. 

The Marketplace also generates vast amounts of rapidly changing data and content based on user interactions. This data is invaluable, but managing and deciphering it poses a challenge. 

The answer? CloudBlue’s technology – Adobe Insights. Transforming data challenges into opportunities, it enables Adobe resellers to analyze complex, multi-channel data in real-time, making data-driven business decisions both achievable and effortless. 

In a world without Adobe Insights: The traditional challenges of Adobe reselling

Adobe resellers have long faced significant obstacles, including: 

  • limited access to crucial business information 
  • the manual, labor-intensive process of building reports and dashboards 
  • restricted visibility into sales data and revenue forecasts 

These issues typically lead to missed opportunities and a tedious and time-consuming process of tracking critical information.

How Adobe Insights pioneers advanced insights for Adobe VIP Marketplace

Adobe Insights addresses these persistent challenges, turning reselling hurdles into opportunities for growth and efficiency. More than just a tool, it’s a transformative platform for our CloudBlue partners.  

By eliminating “swivel-chair operations”—manual data transfer between different systems and applications—Adobe Insights offers Adobe resellers a new dimension of business intelligence, with direct visualization of their Adobe VIP Marketplace business in CloudBlue. 

Unique in the cloud industry, CloudBlue’s Adobe Insights provides a value-added service to enrich the Adobe VIP Marketplace program with sophisticated insights.

The data-driven edge: Adobe Insights’ key differentiating features

By harnessing the power of data, Adobe Insights redefines the way CloudBlue partners interact with their Adobe VIP Marketplace business. Its distinctive features equip partners with deep, actionable insights, driving well-informed, data-driven decisions. 

Let’s delve deeper into these differentiating features:

1. Adobe SKU Distribution. Adobe Insights takes the lead with its first key differentiating feature: Adobe SKU Distribution. This game-changing function allows CloudBlue partners to view the most provisioned Adobe VIP products across their customer base over a specified time frame. It offers valuable insights into product usage trends and a deeper understanding of product popularity.

2. Volume Discount Distribution. Adobe Insight’s second key differentiating feature, Volume Discount Distribution, enables CloudBlue partners to view the spread of discounts applied to deals within the Adobe VIP Marketplace discount tiers. Partners can set a specific timeframe for this chart, customizing it to their business’s needs.

3. Purchases vs. Transfers. With this third key differentiating feature, CloudBlue partners can compare Adobe’s net new business volume against transfers to the VIP Marketplace. Configuring the Purchases vs. Transfers chart to accommodate specific business needs adds extra flexibility.

4. Type Mix (Teams vs. Enterprise). Adobe Insight’s fourth key differentiating feature allows partners to categorize their customers based on business size or Adobe VIP marketplace business features, adjustable to individual insight/reporting needs.

5. Adobe VIP Marketplace Subscriptions. This fifth key differentiating feature enables CloudBlue partners to review their customers’ Adobe VIP Marketplace subscriptions within CloudBlue. This feature offers a complete overview of all Adobe products and licenses, with added flexibility for filtering and data export options. This feature also allows our partners to apply filters by type of purchase (new vs. transfer) or Adobe discount level. An added bonus is the option to export the data into an Excel file format.

6. Seats Growth Over Time. This sixth key differentiating feature lets partners monitor their customers’ seat growth over a customizable period.

7. Request Distribution Over Time. Adobe Insight’s seventh key differentiating feature offers an extensive overview, allowing partners to view their customers’ Adobe VIP Marketplace subscription requests over chosen time frames.

8. Transactions Distribution by Time (Purchases vs. Transfers). With its eighth key differentiating feature, Adobe Insights provides a comprehensive comparison, enabling partners to compare recent sales with transfers from the VIP Program.

9. Transfers Revenue Forecast. This ninth key differentiating feature allows partners to project potential revenue from Adobe VIP Marketplace transfers when customers renew or are renewing their subscriptions in CloudBlue.

Stay tuned for more CloudBlue innovation

Innovation is at the core of CloudBlue, driving our efforts to constantly improve and expand our offerings to ensure our CloudBlue partners have the tools they need to excel. Our teams are continuing to develop many new features, including additional Adobe Insights enhancements.  

Stay tuned to our Feature Highlights series for the latest CloudBlue updates.

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Tatiana serves as the Human Resources Director and HR Associate at Ingram Micro Inc., where she leads the HR function for CloudBlue globally. Based in Sofia, she collaborates with country HR teams across 16 countries where CloudBlue operates.

Prior to joining Ingram Micro in 2016, Tatiana held the position of HR Director at IBM’s regional office in Russia and CIS countries. Her HR career began with ING Bank and Unicredit Bank, and in 2008, she transitioned to the IT sector to lead HR functions at Kaspersky Lab. Tatiana holds a master’s degree in Biotechnology and Psychology, and she has also earned an MBA in Strategic Management.
Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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