CloudBlue Platform: An overview and benefits of the Extensions Ecosystem

CloudBlue offers an Omni Product Platform that unifies multiple channels. The subscription delivery automation platform enables companies to onboard a broad spectrum of products through direct, indirect, and internal channels.

It provides a highly customizable service to arrange various integrated business flows, including contract management, product information flow, ordering and fulfillment, subscription management, and resource usage reporting.

Connect Platform

The CloudBlue platform enables its users to work in real-time with the transactions generated between distributors, resellers, and customers. By integrating with the platform, it will drastically reduce time for go-to-market operations and simultaneously eliminate any possible errors. By automating processes with business partners, CloudBlue helps to increase both the productivity and reliability of your organization.

Alongside the business purposes, integration with the CloudBlue platform provides the organization with an upper hand in decision making.

Another reason to integrate CloudBlue with the platforms is that all the actors have a shared vision of the objects and can interact with them.

Although CloudBlue offers a user interface that allows end-to-end operation, usually the actors involved have their own systems, these can be:

  • Provisioning Platforms
  • ERPs
  • CRMs
  • Marketplaces
  • Ecommerce Platforms

The goal of CloudBlue is that these systems be integrated with less effort and cover all business scenarios.

How to connect your system with CloudBlue?

Integrating with CloudBlue is very easy.

CloudBlue offers many resources so that whether you are a vendor, distributor, or reseller integrating CloudBlue into your system is straightforward.

  • CloudBlue OPEN API

CloudBlue REST API provides you with the lowest-level access to the functionality of the CloudBlue Platform.

All other integration methods, such as Portals, SDKs and Extensions are built on top of the REST API layer.

CloudBlue REST APIs are available for use by vendors and distributors as schematically illustrated by the following diagram:

Connect Rest API

It’s possible to perform all of the operations in CloudBlue using the CloudBlue Open API.

Follow this link to find the Open API specifications describing the endpoints and definitions.

  • SDKs

While it’s always possible to address integration by using REST API, it is much easier to use one of our SDKs rather than implementing various routine tasks via API. The majority of provided CloudBlue Extensions are built by using one of our SDKs.

JavaScript (Node.js) SDK
OpenAPI Client and Python SDK
Command Line Interface
  • Catalog extension

CloudBlue and our partners offer a pool of pre-built extensions to connect commercial platforms like CRMs, ERPs, and CMSs with minimal effort.  

The complete list of extensions can be found here.

CloudBlue Catalog
  • Extension as a Service

Usually, integrations require a specialized “middleware” service that represent an integration layer between third party systems and the CloudBlue platform.

Such middleware services are typically referred to as extensions. In general, extensions are deployed and implemented by system integration teams (System Integrators) that work in the context of a particular CloudBlue account.

These integration teams should also build an operational environment as schematically illustrated in the diagrams below.

Vendor Distributor Reseller

Furthermore, the effort required to implement an extension can be allocated into the following financial buckets:

Development Costs: Work needed to learn the system and develop business logic required to perform the integration operation. These costs are usually expected and don’t cause many issues at this point of time.

Operational Costs: Work required to build an operational environment and use it daily to run the integration itself.

These costs are mostly unexpected and cause issues since few system integration teams have relevant experience to accomplish this task at the start.

Therefore, CloudBlue presents the ultimate solution to drastically decrease operational costs for deploying and implementing required extensions.

The CloudBlue platform provides the users with an operational environment as a service, hence the term Extension as a Service

With Extension as a Service, it’s possible to build, test, run and manage the extension without the need of an infrastructure.

In the CloudBlue platform this capability is placed in the Devops Module.

Devops Module

In additional this capability enables:

Monitoring & Logging:  The DevOps module provides an out-of-the-box functionality that permits CloudBlue users to monitor their deployed extension on the platform.

Horizontal Scaling: Users can add more instances of machines to their existing pool of interconnected computer resources. Therefore, your system’s workload can be distributed across different machines.

Local and Cloud Modes:  The DevOps module features Local and Cloud development modes. Specifically, the Local mode, as the name implies, is used to develop and deploy required middleware locally. The Cloud development mode is used for source code delivery and version management.

Deployment Environments: The DevOps module provides CloudBlue users with different deployment environments that can be easily managed via a single dashboard.

More info about Extension as a Service in this link

Read time
Share article
Get the latest expert advice and strategies in your inbox.

Subscribe to our newsletter

Monetize your SaaS subscription business with CloudBlue! Subscribe to our newsletter for expert insights, strategies, and tips to maximize your revenue potential.

By providing my Personal Data to CloudBlue and its affiliates, I agree to be contacted for marketing purposes and I acknowledge and agree to the collection and processing of my Personal Data in accordance with the Privacy Statement.

Tatiana serves as Head of Human Resources and HR Associate at Ingram Micro Inc., where she leads the HR function for CloudBlue globally.

Tatiana plays a pivotal role in shaping CloudBlue talent strategy. With a passion for fostering a positive work environment, Tatiana focuses on employee development, engagement, and well-being. She is committed to building a diverse, inclusive, and high-performing organization at CloudBlue. Based in Sofia, she collaborates closely with country HR teams across 16 countries where CloudBlue operates.

Prior to joining Ingram Micro in 2016, Tatiana held the position of HR Director at IBM’s regional office in Russia and CIS countries. Her HR career began with ING Bank and Unicredit Bank, and in 2008, she transitioned to the IT sector to lead HR functions at Kaspersky Lab. Tatiana holds a master’s degree in Biotechnology and Psychology, and she has also earned an MBA in Strategic Management.
Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion.

Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles.

Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

Let's talk