What is Adobe VIP Marketplace?
Adobe Value Incentive Plan (VIP) Marketplace is the evolution of Adobe’s partner channel licensing program, set to replace the legacy Adobe VIP.
Designed for simplicity and efficiency, VIP Marketplace streamlines the way organizations purchase, provision, and manage Adobe software licenses. It enables CloudBlue to offer a platform that automates purchasing, billing, and provisioning processes, making it easier to resell Adobe licenses.
With flexible term lengths, volume discounts, and a wide range of product offerings, VIP Marketplace empowers organizations of all sizes to tailor their license purchases to their unique needs, all in a single, convenient transaction.
What You Need to Know About the Deadlines
May 31, 2025 – End of Legacy VIP for Commercial Customers.
What this means for you
After May 31st, Adobe Partners will not be able to make any value-adding transactions in the legacy VIP Program on behalf of Commercial Customers. To place a subscription order, upgrade or upsize license quantities, the subscription must be in the modern Adobe VIP Marketplace.
Who will be affected
Partners, Commercial Customers
What you need to do:
- Manually migrate on your own. This can be risky and costly.
- Get a marketplace platform that makes it easy for you to Transfer your Customers and their Subscriptions into the modern Adobe VIP Marketplace.
Program Comparison
| Program Characteristic | VIP Marketplace | VIP |
|---|---|---|
| Customer and contract data | Provided by Partner Marketplace | Adobe Reseller Console |
| Order processing | API via Partner Marketplaces | Manual order process with partner (LWS or EDI) |
| Adding licenses in Admin Console / Purchase Authorization (PA) grace period | 7-day grace period with deprovisioning of licenses after day 7 | 14-day grace period with deprovisioning of licenses after day 30 |
| Volume discount qualification | Single qualifying transaction at any time | Single qualifying transaction or Look Back |
| Add-on proration | Daily proration to next Anniversary Date (AD) | Monthly proration to next Anniversary Date (AD) |
| Renewal options | Automated renewals on AD with the option to opt out of autorenewal. No 30-day grace period. | Manual renewals due by AD. 30-day grace period supported systematically but not guaranteed per VIP Program Terms. |
| Returns | Request is sent via API. 14 days for partner. Partial returns by whole line item allowed. | Manual request processed by Adobe Order Management. 14 days after order date for customer and 30 days for partner. |
| Invoicing | Consolidated monthly invoicing | 1 invoice per order |
| Market segments | Commercial only. EDU/GOV target FY24 Q1. | Commercial/Education/Government |
| Extended terms | 3YC with “early uplevel” and select qty features. Etended PUF can be initiated prior to first order. | 3YC early uplevel by exception only. Extended PUF must be set at VIP invitation. |
| High-volume levels 17-23 And Link Membership | Not yet supported | Supported manually via BP Ops |
| Support | Support handled with API support team (engineering). Changes are coming. | Support handled by BP Ops who triages to corresponding engineering teams) as needed |
How Can CloudBlue Help
CloudBlue’s a one stop shop experience. Our platform supports the following:
- Late Renewal – if your Adobe Customer tells you that they don’t need product anymore, and you let the Subscription lapse, then they turn around sometime later and say oops they need it back after all, you’ve lost all your original 3YC discounting, and would have to sell at a way higher price (or lose them to a competitor). But with CloudBlue’s “Late Renewal”, you can re-join that Product to your Subscription mid-Term and you’re good to go again. (You’ll get back-dated invoicing to the Term Start Date, which means you’re paying for time you didn’t use, but that is nothing compared to the deep discounts to be enjoyed for the rest of the Term)
- Public Sector Education & Government Qualified Customers – Adobe will soon to legacy-to-modern VIP transition of this space, so now is the time to start securing that business in modern VIP Marketplace. With CloudBlue, you can use Seamless Move Transfer to bring in that business, and then the whole rest of the platform supports those Offers and Customers.
- Seamless Move – Seamless Move Transfer is CloudBlue’s tool to help Adobe Partners perform a self-serve Transfer of an Adobe Customer with all their legacy VIP Subscriptions into the modern VIP Marketplace. Afterward, the CloudBlue Monetization Platform will help you to manage the modern VIP Marketplace Subscriptions.
- Seamless Move has other capabilities too, such as transferring Subscriptions between Adobe Resellers. And if you’re an existing Adobe VIP Marketplace Partner, you can Import existing VIP Marketplace Subscriptions of your Customers too.
- Do you have large Adobe Customers (not SMB, and having more than 100 Seats)? The marketplace platform you choose to work with must support high volume discounts or you wont be able to sell, and it has to support “HVD Migration” for you to bring your business over from legacy VIP to modern VIP Marketplace. If your Marketplace doesn’t, consider switching to CloudBlue today!
