3 Ways Low-Code App Platforms Will Transform Sales

We’ve seen many industries forced to amp up their digital transformation during the pandemic, and software development is no exception. The rising popularity of low-code software, which relies on app building via highly visual, drag-and-drop blocks instead of standard coding, is challenging traditional software development methods.

Software vendors are particularly affected, as more customers demand faster app development that can be done in-house. Expeditious app building decreases go-to-market timelines and low-code also lessens customers’ reliance on developer talent that is becoming increasingly expensive and hard to find.

The advent of low-code platforms foreshadows a coming disruption in the industry as more companies start looking beyond traditional software sellers for all their third-party coding or IT help. Instead, companies are insisting on cheaper, lower-touch alternatives. In fact, overall spending on the low-code industry is expected to reach $21.2 billion by 2022, according to Forrester.

During the COVID-19 pandemic, we saw countless cases of businesses and organizations needing to rapidly increase their digital capabilities to cater to customers and employees working from home. Customers will continue to demand faster, simpler solutions provided by low-code, which means that the disruption of software sales by low-code solutions is far from over.

Companies want simplified software solutions

Low-code software’s main advantage comes from bringing self-service development to its users. Through a visual-based model that relies on building blocks instead of coding language, app building becomes more accessible to non-IT professionals. This is certainly having an impact on software sellers as fewer companies need to outsource the app creation process to software developers.

In fact, nearly 60% of custom apps are now built by non-IT teams, according to information gathered by ImpactMyBiz. A third of those apps are being built by employees with no technical coding experience, indicating that lay people are becoming increasingly dependent on app building, thanks to low-coding solutions.

For software sellers and providers, this means they’ll have to adapt by simplifying their solutions to allow for greater app customization. Large software companies like Microsoft and Oracle will be expected to continue to transition more of their efforts to low-code development to keep their sales up.

A Forrester report last year noted that while the Microsoft Power Platform suite was still by far the most sought-after vendor for low-code, it has some ground to make up in terms of simplicity since the app-building requirements can be more complex than those of other competitors on the market.

The wave of low-code popularity will only get bigger, as two-thirds of all app development will be done via low-code development within the next five years, according to Gartner. Now, emerging software companies that prioritize low-code like Appian, Salesforce and Mendix are making big splashes in the market while promising simpler solutions than the normal commercial-off-the-shelf (COTS) software.

Increased demand for quicker app delivery

When compared to low-code, traditional coding methods can take too long to turn around a product. The vast majority of low-code developers can create apps in less than three months, a much shorter timeframe than traditionally coded apps. For companies in highly competitive landscapes, being first to market can be a game changer for their business.

Because of this, we expect that those selling software solutions and the companies purchasing them are going to rely more on low-code development to speed up delivery times.

The pressure will be on software sellers, who will be expected to have much shorter development times going forward as low-code continues to become more prevalent. For the sake of vendors, it’s also proven that this penchant for speed and flexibility makes customers happier.

For its part, Mendix has found success selling to customers who see a dramatic difference in cutting down the time of their software release cycles, which is another reason low-code is disrupting software sales. A study commissioned by the low-code software developer concluded that its customers increased revenue by $3 million because of shorter delivery times.

Conventional coders and software sellers won’t go extinct as they still serve a range of desired purposes, but low-code can make the software development process up to 10 times faster. Fueled by an incentive to cut delivery times from months to mere days, companies are choosing low-code solutions to get their apps built faster.

A higher priority on automated governance and security

With increased speed and simplicity also come risks. Low-code effectively decentralizes the app development process, putting development capabilities in the hands of business users with little IT background. This can have disastrous effects.

Forrester analyst John Rymer shared an alarming account of employees at an insurance company generating over 16,000 low-code apps that ultimately fell into the hands of the IT department to manage.

In order for low-code to work, there must be some form of governance to set parameters and security protocols. Think of governance as the bumper rails on a lane at the bowling alley—they make sure everything stays on track. Increasingly, customers are asking for automated governance solutions for low-code development to serve as guardrails for their employees.

For its part, Microsoft is rapidly investing in more automation, including this year’s acquisition of a robotics process automation (RBA) company to give more options within its Power Automate service. Microsoft says that more than 350,000 organizations are now using the service to automate business processes while simultaneously protecting company systems from security breaches.

Vendors should increasingly offer automated governance solutions to help protect their customers from shadow IT horror stories that can crop up from low-code turning every employee into a developer. They would also be wise to offer basic security protocol training to customers who purchase low-code platforms in order to calm any anxieties.

Embracing change to sharpen your competitive edge

The rise of low-code app development will provide businesses with new opportunities to simplify and accelerate app delivery, giving them a competitive edge against rivals that use more traditional app development. It will also generate new security and governance risks, as non-IT professionals play an increasingly important role in the development of technology systems for companies.

Software sellers must embrace low-code in order to stay competitive, providing their customers with the appropriate tools and knowledge to keep their systems running safely, while also decreasing their go-to-market time and development costs.

At CloudBlue, we are fully embracing the low-code and no-code revolution. CloudBlue, our channel management platform that supports omni-product distribution, has code-free integrations to help software vendors more easily sell their products across different cloud marketplaces and channel partners.

To learn more about CloudBlue and other solutions, contact us at together@cloudblue.com.

Read time
Share article
Get the latest expert advice and strategies in your inbox.

Subscribe to our newsletter

Monetize your SaaS subscription business with CloudBlue! Subscribe to our newsletter for expert insights, strategies, and tips to maximize your revenue potential.

By providing my Personal Data to CloudBlue and its affiliates, I agree to be contacted for marketing purposes and I acknowledge and agree to the collection and processing of my Personal Data in accordance with the Privacy Statement.

Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

Let's talk