Keys to Success in Channel Ecosystems: Keynote from Forrester Analyst Jay McBain at CloudBlue Innovators Virtual Forum

Submitted by Guillermo.GomezRuiz on Mon, 10/26/2020 - 16:55

Author: Yvette Ross, Sr. Manager Insights and Intelligence, CloudBlue


Channel leaders will be successful in expanding their partner programs and building broad, efficient ecosystems only if they get rid of their manual and error-prone processes, keep track of the latest market trends, and grasp emerging opportunities, according to Jay McBain, a principal analyst at Forrester.


Inspired by ‘Back to the Future’: Key lessons shared during CBIF on scaling businesses with technology

Submitted by Guillermo.GomezRuiz on Fri, 10/23/2020 - 14:22

My resolution for 2020 was to spend more time with my family. I think my COVID-19 preferences of staying at home eventually came in favor to my plans. After spending a couple of months at home, I  realized I was spending way too much time watching movie streaming services, mostly watching  science fiction movies with my nephews.


It’s a wrap! Reviewing the success of CloudBlue Virtual Innovators Forum 2020

Submitted by Guillermo.GomezRuiz on Fri, 10/23/2020 - 13:36

The 2020 CloudBlue Virtual Innovators Forum was a huge success this year with tremendous engagement and great representation from all over of the world focusing on, Powering What’s Next. One of the benefits of taking the CloudBlue Innovators Forum virtual this year was the fact that it allowed for an even greater participation from all corner of the globe which took away some of the challenges including long flights, jetlag and travel costs.


Winning with Ecosystems in the Next Normal: Recapping my Keynote at CloudBlue Innovators Forum

Submitted by Guillermo.GomezRuiz on Thu, 10/22/2020 - 16:20

Over the course of history, the world has witnessed numerous market downturns and eventual recoveries. But the events of 2020 are different. As a result of the pandemic, people are living differently, customers are buying differently, and businesses are being forced to think differently.  The continuous shift to digital is happening at tremendous speed and shows no signs of slowing down.  


This is a wake-up call


Digitization is Key to Corporate Survival: Keynote from Travelocity and Kayak Founder Terry Jones at CloudBlue Innovators Virtual Forum

Submitted by Guillermo.GomezRuiz on Tue, 10/20/2020 - 20:12

By Jess Warrington, General Manager, North America for CloudBlue


COVID-19 has laid bare what industry experts have been trying to convey to corporate leaders for years: If you’re not successful with digital transformation, your company won’t survive.


Digitizing Your Go-to-Market Strategy: Takeaways from the Final Day of the CloudBlue Innovators Virtual Forum

Submitted by Guillermo.GomezRuiz on Mon, 10/19/2020 - 22:31

Alyssa Lahham, Global Marketing Director, CloudBlue


CloudBlue’s first ever all-virtual Innovator’s Forum came to a close on October 14. While it’s always bitter-sweet to close out our annual marquee event, this year’s conference brought a special gratification.


4 Ways for Your Business to Win in Retail Consumer Electronics

Submitted by Guillermo.GomezRuiz on Fri, 10/16/2020 - 16:36

If you’re a consumer electronics retailer, you know how hard it can be to stand out. With a few tech manufacturers dominating the market, it’s challenging to break out ahead of the pack when you’re selling the same products at similar prices. However, there are four areas you can focus on to achieve greater success in retail consumer electronics:


1.    Offer your customers maximum convenience
2.    Increase your customer’s loyalty
3.    Increment your customer’s average order value
4.    Expand your catalog


Embracing Innovation Amidst Digital Disruption: Takeaways from CloudBlue Innovators Virtual Forum Day One

Submitted by Guillermo.GomezRuiz on Fri, 10/16/2020 - 14:58

By Adam Christensen, VP, Global Head of Marketing, Brand and Communications, CloudBlue


The months following the outbreak of COVID-19 have been trying for businesses around the world. Here at CloudBlue, our team has worked tirelessly to help independent software vendors (ISVs) and IT providers better equip their end-customers to perform in an increasingly virtual environment.


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