What’s new in CloudBlue v25

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We’re excited to announce the availability of CloudBlue v25! With this latest version, we are introducing new modules, new features, and updates and improvements to existing functionality. I’m going to highlight a few of these exciting major changes below and you can see the full release of changes in the V25 Release Notes.

Additionally, be sure to join us in our V25 Overview Webinar on April 29th at 7AM Pacific time to learn more about the features and updates available with this release.

Your Product, Producto, Produkt, and 製品!

The CloudBlue platform operates worldwide with partners reaching every region of the globe. Because of the globalized nature of channel distribution, distribution and marketplaces are catered towards the local language of the resellers and customers – which allows for clear communication in business transactions. With CloudBlue v25, the platform now supports localization of product definition that is sold in marketplaces with different locales.

Marketplace Localization

Users of CloudBlue will notice a new module called Localization. This module allows all users to view products in their respective portal and view the translation strings of the definitions associated with the product – such as items, parameters, embedding experiences, and others. This will allow Vendors to specifically configure the product definition languages associated with the Distributor’s marketplaces that they list into. Additional features also include an auto-translate functionality, where users can take advantage of machine-translation for their existing definition.

From a Distributors point of view, users can associate languages to their configured marketplaces details in their Marketplaces module. By setting up the locales for each marketplace, the Distributors’ Vendors will know exactly what languages are available in that marketplace and what translations should be provided for the products that are sold in that specific channel.

Managing language translations can be difficult but users will be glad to see that the familiar CloudBlue design interface makes it easy and intuitive to manage the different languages, strings, and details of the translation.

Accountability through Service Level Management and Service Level Agreements

Ensuring that delivery and fulfillment of orders and requests in a timely manner is one of the most important aspects when working in distribution. Customers have a certain level of expectation of when their orders will be fulfilled and ready for use – especially in today’s digital world. That’s why we’ve introduced dedicated Service Level Management functionality for our users to set up time-sensitive triggers and actions when working with different types of requests.

Service Level Management

Users will notice a new tab in their Account module labeled Service Levels. In this tab, they are able to set specific time durations for their SLA Zones – broken down into green, yellow, and red. Each colored zone represents the time flexibility that the user sets. Green being the most generous time remaining, yellow meaning that the expected time is fast approaching and red meaning that the request is in violation and passed what was agreed or expected for such request. Users can set these zones for each status of the request.

If the request hits the configured time limit without any action, it is automatically moved into the next zone and the platform sends out a notification of the status transition change. This is especially helpful to remind users which request requires action.

Subscription Fulfillment

We’ve also introduced a new column in the Subscriptions Fulfillment page. This Status column reflects the SLA zone and the time it has been in that zone of the specific request. This will allow users to quickly filter and see all their requests in specific zones – which is very helpful to identify which requests require the most immediate attention and action.

New Product Information Management (PIM) dimensions available

Since we’ve introduced our PIM functionality in CloudBlue, we have consistent invested into this area to introduce and improve functionality for our users. Products and marketplaces are very complex – which requires a system that can configure, handle, match, and store the PIM information associated with those products available in those marketplaces.

With this new version of CloudBlue, we’ve introduced Item-Attributes and Variants in our PIM model.

Item-Attributes is a new scope (in addition to the existing Product-Attributes) that users can configure for information related specifically to an item. This allows for more granularity than Product-Attributes, which can be important when there are item-specific attributes that need to be collected and communicated.

Product Variants

Variants is a new dimension that allows Distributors to combine multiple Item-Attributes that are closely associated to help identify product variations that fit that combination of items. This combination – or Variant – can then be associated with Classes or Categories, which the Vendor can then fill out specific attributes list for. This is very useful for complex software and hardware that can vary between different items or SKUs.

As always, as we introduce additional and complex features in the platform – such as these new PIM features – we keep the usability and experience in mind by creating an interface that is easy, familiar, and intuitive to use.

With this update to our CloudBlue platform, we continue to introduce new features while investing into our existing functionality to help our customers succeed in catalog and channel management. We understand that operating in channel distribution can be an intimidating and complex journey – which is why we strive to make CloudBlue provide the tools and platform to help our partners succeed in this challenging space.

For full details of the changes within this release, please go to our CloudBlue V25 Release Notes.

Stay tuned for more helpful information for this release in the coming weeks – including our V25 Overview Webinar on April 29th at 7AM Pacific time and more product-focused blog posts.

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Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.


Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.


Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.


At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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