Overview
Challenge
Like all telecom operators whose markets have been opened to competition, KPN is always looking for new revenue streams to help it stay competitive. This is just as important in the wholesale market as it is in retail, especially when it comes to cloud computing. KPN needed a platform to help it enable its network distributors, resellers and service providers to take advantage of the new business opportunities provided by cloud-based applications.
Approach
KPN selected CloudBlue as its preferred platform. The system features an application marketplace function that enables KPN’s distributors and resellers to provide private label cloud applications as a service, in addition to their own hosting services and KPN Wholesale’s telephony and internet access services.
Used Solutions
& Services:

Commerce

Connect
Results
for its wholesale business
by leveraging CloudBlue Connect
- 01 Consolidated customized application offerings to individual distributor, reseller and market requirements
- 02 Enhanced the ‘stickiness’ of Telefonica’s SMB customer offering
with industry leaders
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